Libros de Estudios y ensayos, página 49 de 337

This book provides practical insights tools and frameworks to help readers produce tactically and strategically appropriate marketing plans

Este conciso y contundente libro, Sociedad Civil o Servil, su historia y realidad actual española, es, ante todo, eficaz. Transmite con elocuencia, de manera sensata, elegante y seductora, porqué la sociedad civil ha de celebrar la revolución que se avecina y cómo, desde su «yo» colectivo, ha de aprovechar las nuevas circunstancias. Sus trece cortos capítulos transpiran liberalismo. Son una perfecta exposición del ser y el estar de la rara avis que es Banegas. [Del prólogo de Tom Burns Marañón] La defensa de las instituciones, la educación de los ciudadanos para su autonomía personal, el cuestionamiento permanente del pensamiento único, la intolerancia a los métodos de control que nos venden como equi­valente de seguridad y comodidad, la apelación constante a los derechos del individuo frente a las masas y el posicionamiento irreductible en la defensa de la libertad, son el último bastión de la civilización occidental. [Del epílogo de Antonio Cordón]

Written by two well known corporate governance experts George Dallas and Mike Lubrano and based on the ICGN training course on stewardship that they developed this book gives needed clarity rigor and guidance to practitioners about what we know and don t know about stewardship governance and sustainability

Artificial Intelligence and Ethics is a general and wideranging survey of the benefits and ethical dilemmas of AI The book will be of particular interest to business stakeholders including executives scientists ethicists and policymakers considering the complexities of AI and how to navigate these

Digital Marketing Fundamentals covers the entire marketing process The academic theory behind Digital Marketing as well as techniques and media are discussed Digital Marketing Fundamentals is easytoread and contains many international examples The Dutch version of this book has become a standard issue in The Netherlands

Kit Oungs Energy Management in Business is an experts guide to energy reduction It covers four important aspects of managing energy strategy for successful implementation available tools and techniques generating sustainable quick wins and active management involvement This book offers distilled practical concepts with real life case studi

"Ganancia social, beneficio privado ofrece una revisión crítica del pensamiento de Karl Marx, enfocada en la teoría del valor y lo que el autor denomina catastrofismo profético, la predicción fallida de un colapso inminente del capitalismo. Carlos Tuya cuestiona la relevancia de la teoria clasica del valor-trabajo, inaplicable en la actual economia del conocimiento debido a la naturaleza intangible de los activos que la caracterizan. El colapso de la URSS y desaparicion del bloque socialista supone para Carlos Tuya la refutacion de varios postulados del materialismo historico, aunque no anula el ideal de una sociedad igualitaria. A pesar de las limitaciones del pensamiento de Marx, el autor reconoce su valiosa contribucion al analisis de las sociedades humanas, en especial la relacion dialectica entre las fuerzas productivas (fp) y las relaciones de produccion (rp). Una contribucion que, lamentablemente, Marx no llego a desarrollar plenamente.En su analisis, Carlos Tuya se basa en las Ciencias de la Complejidad, aplicando los principios de los sistemas complejos no lineales, abiertos, dinamicos y adaptativos para entender los procesos socioeconomicos y plantearse la accion politica para su transformacion. Tuya propone un modelo teorico que incluye la Ampliacion la Democracia, con la integracion institucionalizada de las distintas formas de democracia participativa deliberativa y directa; la Democracia Economica, que lleve los derechos de ciudadania a las empresas, con la conquista de la cogestion ejecutiva; el fortalecimiento y extension del Estado Social y Democratico de Derecho, tanto en los aspectos asistenciales, con especial hincapie en la vivienda como derecho constitucional, como en la racionalidad de la actividad productiva, la regulacion de los mercados, y la planificacion orientativa la economia; finalmente, el impulso a un Proyecto Federalista que resuelva los problemas del diseño territorial en España y dote de autentica autonomia estrategica a la Union Europea. Estos serian los aspectos esenciales de un proceso gradual de transformacion del capitalismo. Y, a la vez, la respuesta a las fuertes presiones adaptativas que esta experimentando el capitalismo en la Era Digital y el Cambio Climatico, y que suponen un riesgo existencial para la humanidad."

The book brings together international contributors to provide examples from a wide range of industries and firms including the retailing and agrifood industries and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation

The complexity facing todays organizations calls for a rethinking of leadership The world is facing grand challenges for people and planet How do leaders create organizations where values are embedded at every level This book answers this question and provides a method for leaders to develop a valuesbased organizational culture

Finance Transformation Leadership on Digital Transformation and Disruptive Innovation is a general and wideranging survey of Finance Transformation and Emerging TechnologiesWritten by two vastly experienced industry professionals the book includes reallife examples and uptodate references

Diving deep into the world of corporate marketing this incisive and eyeopening work shows how in the hands of the corporation business has become manipulative divisive and disastrously at odds with the needs of the natural world It calls on us to rethink and rebel

This book investigates and explores the impact of digital transformation on building corporate branding identity and reputation

This book provides an analysis of the impact of the climate crisis on corporate law and theory in the coming decades as the world seeks to meet the target of net zero carbon emissions by 2050 It will be of interest to students and researchers in the field of climate and environmental law as well as corporate law and theory

Auditors independence has been called into question in the light of their being complicit in some of the corporate misbehaviour exposed in recent years Here the author examines the historical role of auditing in corporate governance and the regulatory context He sets the function within a theoretical framework and then provides empirical analys

Based on a theoretical analysis and supported by both explorative qualitative and quantitative research this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others Developing Capacity for Innovation in Complex Systems offers insights into the history of the idea of innovation as well as knowledge around different discourses on innovation The purpose of this book is to help organisations further their aspirations and work with innovation It is based on three premises 1 that capacity can be developed 2 that it is worthwhile trying to do so and 3 there are however no guarantees for success Providing a comprehensive view of innovation and discussing the theoretical challenges the book contributes towards a holistic theory for capacity building for innovation The book conveys frameworks methodologies and tools that are used in terms of innovation and it explains positive strategies for innovation that are being developed Complexity theory is presented and attributed to the construct of innovation to further the understanding of the intricacies and fallacies of innovation work This book will be of direct interest to scholars and subject matter experts in the field of innovat

Through six previous editions Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today s airline industry as well as a reference work for those with a professional interest in the area Carefully revised the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry It features new material on Changes in customer needs particularly regarding more business travellers choosing or being forced to travel economy and analysis of the bankruptcy of All Business Class airlines An explanation of the US EU Open Skies agreement and analysis of its impact The increase in alliance activity and completion of several recent mergers and the marketing advantages and disadvantages that have resulted Product adjustments that airlines must make to adapt to changes in the marketing environment such as schedule re adjustments and the reconfiguration of aircraft cabins Changes in pricing philosophies with for example airlines moving to A La Carte pricing whereby baggage catering and priority boarding are paid for as extras Airline websites and their role as both a selling and distributing tool The future of airlin

Interconnecting the concepts of sustainability innovation and societal transformation this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future and also identifies the difficulties and challenges along the way

This book is for managers who have been afraid of machine learning but want to understand it It helps managers understand how machine learning works what it can do and how it can be used to create value in the context of wider organisation It will appeal to managers who want to learn more about machine learning applications in business

Can you forecast the future value by considering historical data Accurate forecasting requires more than just plugging in historical data into models Readers will find the latest techniques used by managers in business today discover the importance of forecasting and learn how it is accomplished

When money love and virtue are mentioned together people respond with surprise and scepticism What do these concepts have in common When they re raised by a former banker and elaborated into an approach that could transform the way we think about our world and structure our organisations and society then something truly radical is afoot