Libros de Estudios y ensayos, página 55 de 335

Auditors independence has been called into question in the light of their being complicit in some of the corporate misbehaviour exposed in recent years Here the author examines the historical role of auditing in corporate governance and the regulatory context He sets the function within a theoretical framework and then provides empirical analys

Based on a theoretical analysis and supported by both explorative qualitative and quantitative research this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others Developing Capacity for Innovation in Complex Systems offers insights into the history of the idea of innovation as well as knowledge around different discourses on innovation The purpose of this book is to help organisations further their aspirations and work with innovation It is based on three premises 1 that capacity can be developed 2 that it is worthwhile trying to do so and 3 there are however no guarantees for success Providing a comprehensive view of innovation and discussing the theoretical challenges the book contributes towards a holistic theory for capacity building for innovation The book conveys frameworks methodologies and tools that are used in terms of innovation and it explains positive strategies for innovation that are being developed Complexity theory is presented and attributed to the construct of innovation to further the understanding of the intricacies and fallacies of innovation work This book will be of direct interest to scholars and subject matter experts in the field of innovat

Through six previous editions Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today s airline industry as well as a reference work for those with a professional interest in the area Carefully revised the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry It features new material on Changes in customer needs particularly regarding more business travellers choosing or being forced to travel economy and analysis of the bankruptcy of All Business Class airlines An explanation of the US EU Open Skies agreement and analysis of its impact The increase in alliance activity and completion of several recent mergers and the marketing advantages and disadvantages that have resulted Product adjustments that airlines must make to adapt to changes in the marketing environment such as schedule re adjustments and the reconfiguration of aircraft cabins Changes in pricing philosophies with for example airlines moving to A La Carte pricing whereby baggage catering and priority boarding are paid for as extras Airline websites and their role as both a selling and distributing tool The future of airlin

Interconnecting the concepts of sustainability innovation and societal transformation this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future and also identifies the difficulties and challenges along the way

This book is for managers who have been afraid of machine learning but want to understand it It helps managers understand how machine learning works what it can do and how it can be used to create value in the context of wider organisation It will appeal to managers who want to learn more about machine learning applications in business

Can you forecast the future value by considering historical data Accurate forecasting requires more than just plugging in historical data into models Readers will find the latest techniques used by managers in business today discover the importance of forecasting and learn how it is accomplished

When money love and virtue are mentioned together people respond with surprise and scepticism What do these concepts have in common When they re raised by a former banker and elaborated into an approach that could transform the way we think about our world and structure our organisations and society then something truly radical is afoot

Este libro busca desarrollar una teoría general sobre las integraciones económicas. Ofreciendo un enfoque integral y sistemático frente al análisis tradicional, a menudo casuístico y eurocéntrico. En un contexto donde todos los Estados participan en procesos orientados a la armonizacion o unificacion economica, esta obra aborda la falta de un marco teorico basico. Que explique de manera inductiva y holistica su configuracion, estructura, evolucion y finalidad.

An introductory and critical guide to how the economy works and what this means for us

The one book you need to read if you want to understand the financial world For fans of Michael Lewis s THE BIG SHORT and Andrew Ross Sorkin s TOO BIG TO FAIL CRASH BANG WALLOP tells the gripping story of the most daring financial experiment in modern history Big Bang was the dramatic moment in October 1986 when London became a testing ground for a new type of global finance It embodied a wider revolution and the birth of a new age of fully electronic trading transcontinental commerce and wealth creation on a titanic scale Big Bang had huge repercussions not just for the world of finance but for culture society attitudes to money and value and how ordinary people around the world lived and worked These changes mark the moment the modern world was born Published on the 30th anniversary of Big Bang Crash Bang Wallop is the definitive unflinching story of what really happened during one of the most daring and ambitious financial experiments in history Drawing on deep archival research and exclusive new interviews Iain Martin expertly charts the rich history of the City and explores the dramatic upheavals of the 80s and their consequences In an afterword titled The Fate of the City and the Future of Money Martin assesses what is next for the City i

This up to date synthesis of the basic tools and survey results ininternational trade theory is unique in giving factor mobility equal billing with goods trade highlighting factor flows in the context of a mainstream approach to trade theory

How do we advance As individuals families and businesses As societies nations and a species In a world where it s said there is nothing new under the sun we humans are remarkably resourceful at creating new things The key to innovation is understanding but not just by using facts data and casual observations Progress demands the profound and useful understanding of a person or a thing a situation or an issue And profound and useful understanding that truly effects change is that most elusive of phenomena insight How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day whatever we do The framework the STEP Prism of Insight has been developed through decades of both practice and training and the book includes many exercises designed to help strengthen and develop readers insight muscles The book explains the history psychology and neuroscience of insight and includes snapshots of insight from international experts in many different fields psychology and neuroscience music and acting forensic science and market research

Digital Marketing A Practical Approach provides a step by step and comprehensive guide to implementing the key aspects of digital marketing Building on the previous editions this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing As well as topic based exercises the text also includes practical case study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives Key updates to the new edition include The role of the digital influencer Direct to Consumer DTC and omni channel retailing Individuals privacy and the role of organizations in gathering and storage of their personal data Ethical aspects of digital marketing and its impact on the environment SEO and Google s development of the zero click Online ad fraud Updated online resources available via the author s own site This essential text equips advanced undergraduate postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations Comprehensiv

Published to mark the 30th anniversary of the financial revolution known as Big Bang Crash Bang Wallop will tell the gripping story of how the changes introduced in the 1980s in the City of London transformed our world Attitudes to money and the way we measure value and status were completely reshaped by Big Bang and it had an extraordinary impact on politics on style on technology on the class system on questions of public ownership and on the geography of London Perhaps more than anything Big Bang revolutionised the international markets as the capital became a testing ground for financial globalisation with huge repercussions for the global economy The definitive insider s account of this critically important moment in modern history Crash Bang Wallop will also explore what s next for global finance as it gets ready to undergo yet another revolution Iain Martin tells it brilliantly mixing fury inducing narrative with an acute eye for the broader conclusion Observer

In a VUCA world which is becoming increasingly volatile uncertain and complex companies organizations and states must respond promptly and adequately to the respective situations Making decisions based on past experiences is less successful in these times than having an accurate understanding of current conditions The importance of empirical sciences continuous environmental observation timely analysis of causal relationships and deriving new insights from them is increasing From this it can be deduced which measures are likely to achieve one s goals with predictable probability such as which price for an offer generates the desired demand or which marketing measure reaches the desired target group Where classical statistics were once used for calculations and predictions today free open source tools like R allow data in various formats and from any number of sources to be read in processed and analyzed using methods of Artificial Intelligence and Machine Learning The results can then be perfectly visualized so that decision makers can benefit quickly and effectively The age of Data Science has arrived Digitalization is more than a buzzword or a promise it is actionable and usable for everyone This book teaches you based on the latest version

Pese a contar con la estructuración propia de cualquier ensayo de corte academicista, Ekonomía ha sido escrito con la intencionalidad de poner en conocimiento del común de los ciudadanos el esfuerzo analitico de un español de a pie y de discutir con sus iguales si algo tan fundamental como la economia es en verdad un corpus metafisico vedado a casi 8.000 millones de humanos, que solo contamos como productores necesarios. Consciente de que todo cuanto afecte al sinvivir cotidiano de la humanidad es opinable, sin mas restricciones que el respeto a los especialistas en la materia y a la capacidad intelectual de cualquiera que sienta la inquietud de lecturas presuntamente aprovechables, el autor asume el riesgo personal de la puesta en circulacion de una obra como esta, verdadera patada al avispero que es la economia occidental de nuestros dias.

GUÍA PRÁCTICA AVANZADA AL DERECHO TRIBUTARIO Y SU RELACIÓN CON EL OFFSHORE Y LA TRIBUTACIÓN Y BAJA TRIBUTACIÓN INTERNACIONAL.

La Escuela Ausriaca de Madrid constituye un fenómeno de reciente implantación….