📱 eBook en inglés THE FRICTION ADVANTAGE

In an era obsessed with "life hacks" and making things effortless, author Lydia Cross challenges the status quo with "The Friction Advantage". Cross argues that our addiction to convenience is atrophying our cognitive and emotional resilience. The central thesis is that "friction"—the psychological resistance we feel before doing something hard—is not a barrier to be removed, but the signal of growth itself.
Cross explains the neuroscience of the Anterior Midcingulate Cortex, a brain region that grows specifically when we do things we dont want to do. She demonstrates how voluntarily engaging in high-friction activities (like cold exposure, difficult reading, or public speaking) builds a "willpower reserve" that transfers to all other areas of life. The book distinguishes between "bad friction" (pointless bureaucracy) and "good friction" (developmental challenges).
Readers will learn how to reframe the sensation of struggle as a dopamine-triggering reward, rather than a punishment. Cross provides a protocol for "progressive overload" for the mind, similar to weightlifting. This book is a counter-intuitive guide for anyone who feels stuck in the comfort zone and wants to rebuild their capacity for hard work and deep satisfaction.