eBooks de , página 1467 de 31242

Del alerce, «árbol cósmico por el cual descienden el sol y la luna», al roble con su fuerza heráldica; del haya, «árbol feliz de los dioses», al tejo, símbolo de la muerte y la eternidad: Rigoni Ster

Los aspectos financiero y competitivo han sido las tendencias principales en los estudios sobre gobierno corporativo. En contraste, la asociación con su forma original, el gobernanza o gobernanza, ha recibido menos atencion. De cualquier forma, las publicaciones sobre el gobierno corporativo incluyen lugares comunes de la discusion politica tales como el problema de agencia entre gerentes y propietarios de una organizacion y la asignacion de responsabilidades a sus miembros.Desde los albores del siglo pasado, la envergadura del gobierno corporativo se expandio hasta cobijar las responsabilidades de la organizacion con todos sus grupos de interes. De esta manera, el tema dejo de ser un asunto netamente interno para desbordarse hacia el entorno externo de la organizacion y, asi, se relaciono con la responsabilidad social organizacional. La morfologia de esta relacion se corresponde con los parametros del entorno donde la organizacion radica. En razon de ello, esta obra presenta sus hallazgos sobre la relacion entre gobierno corporativo y la responsabilidad social organizacional en el entorno latinoamericano, especificamente en el escenario de sus empresas mas destacadas: las multilatinas.Estas organizaciones presentan dos caracteristicas particulares. Su propiedad esta en manos de un bloque de propietarios mayoritario, en muchos casos se trata de un grupo familiar, y aun se encuentran en proceso de aprendizaje para la globalizacion. Las multilatinas han desarrollado su capacidad competitiva a partir de la resiliencia frente a las condiciones desfavorables de sus nichos de origen. En el escenario regional, ellas compiten contra multinacionales de fuerte musculo financiero, trayectoria y con una demanda fidelizada. Las condiciones expuestas marcan la naturaleza especifica tanto del gobierno corporativo como de la responsabilidad social organizacional de las multilatinas.Por lo anterior, la presente obra se concentra en la determinacion de las erogaciones en responsabilidad social organizacior9 en las multilatinas, a partir de la relacion entre el bloque de propietarios mayoritario y el gerente. Bajo la modalidad del estudio de caso de la Organizacion Carvajal y la metodologia de la generalizacion analitica, se presentan los argumentos que justifican la afirmacion segun la cual el amplio poder del bloque de propietarios mayoritario minimiza los problemas de agencia frente a los gerentes al momento de tal erogacion.

Writing a best-selling book may seem like a distant dream, an almost unattainable goal. But what if I told you that this dream is more attainable than you might think? Over the years, many authors have started with a simple desire to share their stories, and through hard work, dedication, and strategy, they have turned that desire into a successful reality. In this chapter, well explore what it really means to write a best-selling book and how you can set yourself up to achieve this goal.The Nature of the Best-SellerFirst, its important to understand what constitutes a bestseller. The definition may vary depending on who you ask, but in general terms, a bestseller is a book that achieves high sales numbers and frequently appears on bestseller lists, such as those of Amazon or The New York Times. New York Times. However, the success of a bestseller goes beyond sales. Its about connecting deeply with readers, touching their lives in a meaningful way.Inspiring StoriesMany famous authors started out with a simple manuscript and great hope. J.K. Rowling, for example, wrote Harry Potter and the Philosophers Stone while struggling financially. Her book was rejected by several publishers before she finally found a publisher who believed in her story. Today, the Harry Potter series is a global phenomenon. Rowling is a shining example of how persistence and belief in your work can lead to success.Another example is Stephen King, who had his first book Carrie rejected by more than 30 publishers before it was published. King, now one of the best-selling authors of all time, shows that initial rejection is not an insurmountable obstacle, but just part of the journey.The Path to SuccessLearn Much More...

In the vast and competitive world of self-publishing , first impressions are often the only opportunities an author has to capture a potential readers attention. A books title and cover are the first things someone will see when browsing Amazon s online store , and they need to be irresistible. Its no exaggeration to say that in the digital world, product packaging is just as important as the content. In this chapter, well explore how the KDP algorithm evaluates and prioritizes titles and covers, and how you can use this information to create a first impression that not only attracts readers but also works in favor of the algorithm.The Importance of the TitleA book title is more than just a catchy phrase; it plays a crucial role in the KDP algorithm. Your title needs to be relevant, informative, and keyword-optimized. Amazon s algorithm is programmed to identify titles that contain popular search terms and associate them with users purchasing behavior. This means that a well-chosen title can significantly improve your books visibility.For example, if youre writing a guide on digital marketing, a title like "The Complete Guide to Digital Marketing for Beginners" not only informs the reader about the content of the book, but also includes keywords that readers might be searching for. Balancing a compelling title with the inclusion of relevant keywords is essential to ensuring that your book is found and clicked on by the right readers.Cover ArtThe book cover is another critical aspect that the KDP algorithm considers. In addition to being visually appealing, the cover should accurately reflect the content of the book and align with the literary genre. The algorithm evaluates how readers interact with the cover for example, click-through rate (CTR) is a key indicator that can affect your books visibility on the platform.A cover that stands out and catches the eye can significantly increase the chances that a potential buyer will click on your book over your competitors. This is especially important in a digital environment where readers are constantly exposed to a multitude of options. Your cover should be professional, clear, and resonate emotionally with your target audience. If youre writing a romance novel, a cover that evokes the emotions and themes of the book will be more effective than one that simply looks pretty. Strategies for Creating an Effective Title and Cover...Learn Much More...

Have you ever dreamed of publishing a book and reaching thousands of readers around the world? Amazons Kindle Direct Publishing (KDP) can make that dream come true. But how do you turn your work into a bestseller? In this e-book, well explore every step of the way, from writing your manuscript to promoting and selling it. And well do it in a relaxed way, like a conversation between friends.What is KDP and Why You Should Use ItIf youve always dreamed of writing and publishing a book, Amazons Kindle Direct Publishing (KDP) might be the perfect tool for you. But what exactly is KDP? And why should you consider it to publish your work? Lets explore it together .What is KDP?In simple terms, KDP is Amazons self-publishing platform. It allows anyone, from beginners to seasoned authors, to publish and sell their e-books and print books directly on Amazon. This means you can get your work on the worlds largest online bookstore with just a few clicks, without having to go through the traditional process of finding a publisher, negotiating contracts, and waiting months (or even years) to see your book on the shelves.Why Use KDP? Learn Much More...

In a world where competition for attention is fiercer than ever, Amazon Advertising has emerged as a vital tool for authors and publishers looking to make their books stand out from the vast offerings available on the platform. With over 300 million active customers, Amazon is not just a point of sale; it is a powerful ecosystem where visibility can make all the difference between success and anonymity.The Amazon Advertising offers a range of advertising solutions designed to help you reach your target audience with precision. From sponsored product ads to brand campaigns and sponsored displays, the platform is a veritable field of opportunity for those who know how to use it.Why Amazon Is Advertising Crucial?Massive Reach: With billions of searches performed daily, Amazon is the ideal platform to reach readers who are already in buying mode.Advanced Targeting: The platform allows you to target your ads to specific audiences based on interests, behaviors, and purchase histories.Cost-Effective: With the ability to set daily budgets and bids, you can manage your campaigns according to your needs and financial goals.Imagine an author who has released a new science fiction novel. Without Amazon Advertising , this book can easily get lost among thousands of others. With a well-structured campaign, however, the author can reach readers who specifically seek out this genre, potentially increasing their sales and growing their fan base.Practical Example: Consider the case of an independent author who, without using Amazon Advertising , had modest sales for his recently released book. After implementing a Sponsored campaign Products , where the book appeared on both the results pages and the detail pages of similar books, the author saw a significant increase in sales and rankings. Analyzing these results gives a clear insight into how Amazon Advertising can transform a books visibility. Learn Much More...

Social media has radically transformed the way we communicate, consume content, and promote products. For independent authors, these platforms represent a unique opportunity to reach readers directly, without the need for traditional intermediaries like publishers or literary agents. In this chapter, we will explore how social media has revolutionized the publishing landscape, giving writers a stronger voice and a platform to share their work with the world.In the past, book publishing was a complex and costly process that was accessible only to a select few. Authors depended on publishers to promote and distribute their works, which limited their exposure to the public. Today, with the advent of social media, this dynamic has changed completely. Platforms like Facebook , Instagram , Twitter , and TikTok allow authors to build their own audiences, engage with readers in real time, and promote their books in a personalized and effective way.Furthermore, social media enables direct interaction with the public, something that was unimaginable a few decades ago. This closeness between author and reader creates a sense of community and loyalty that can be crucial to the success of a book. An author who knows how to use social media to engage their audience not only increases their sales, but also builds a strong and lasting personal brand.Social media has also democratized access to publishing. With free and accessible tools, anyone can share their ideas , write a book, and promote it globally. This has created a new type of author: one who is also an entrepreneur, who understands the importance of marketing and knows how to use social media to boost their success.Practical example: Create professional profiles on major platforms such as Facebook , Instagram , and Twitter . Share a short bio, highlight your work, and start posting content related to your book. Use a consistent profile image and a bio that reflects your brand as an author.Learn Much More...

La idea de este libro, publicado originalmente en italiano en 2018, nació de la constatación de la falta de un estudio del pulque elaborado e integrado desde la óptica de la historia de las drogas y la embriaguez.El pulque es producto de la fermentacion de la savia de algunas especies de plantas suculentas del genero agave. Desde epocas remotas ha sido la principal bebida embriagante de la poblacion del centro de Mexico y puede presumir de una historia fascinante y compleja profundamente arraigada en la mitologia, la etnohistoria, la religion y la filosofia de la poblacion precortesiana. De tal riqueza es su tipologia, denominaciones y fines de uso que origino una autentica y propia tradicion pulquera, de la que se han perdido varios elementos normativos, incluida la determinacion botanica de algunos ingredientes adicionales importantes que potenciaban o modulaban los efectos de la bebida o la comprension del real significado del "quinto pulque", la transgresion del limite socialmente aceptado de embriaguez, pero que ocultaba significados mas profundos que fueron enterrados junto con los centros ceremoniales y los ultimos poseedores de este conocimiento.

Monozuki sigue mejorando sus habilidades de vidente con la abuela Rin. Han pasado varias lunas desde la batalla en Tojinbo, su pequeño pueblo isleño, contra los Maeda y los demonios de hierro.Cuando florece el ginkgo del santuario del Ojo del Tigre ambas deben asistir: es el momento de convocar el torneo de los jefes de los clanes para escoger al nuevo Señor de Marfil, recordarles las promesas hechas a los espiritus y, sobre todo, para renovar la purificacion del dragon y que su mal siga enterrado y oculto por siempre.Mientras se celebra este concilio, Yoshio Maeda se adentrara en la Montaña de la Muerte para encontrar un arma con la que conquistar todas las islas y acabar con las alianzas de los clanes con los espiritus y los kaijus, y que, finalmente, el oscuro maestro Baku sea el nuevo Señor de Marfil.Zenko, un zorro muy sagaz, acompañara a Monozuki con una mision secreta del dios Zorro, poniendo en peligro el torneo y a si mismo por proteger la tradicion y las vidas de los kaijus.

Los aspectos financiero y competitivo han sido las tendencias principales en los estudios sobre gobierno corporativo. En contraste, la asociación con su forma original, el gobernanza o gobernanza, ha recibido menos atencion. De cualquier forma, las publicaciones sobre el gobierno corporativo incluyen lugares comunes de la discusion politica tales como el problema de agencia entre gerentes y propietarios de una organizacion y la asignacion de responsabilidades a sus miembros.Desde los albores del siglo pasado, la envergadura del gobierno corporativo se expandio hasta cobijar las responsabilidades de la organizacion con todos sus grupos de interes. De esta manera, el tema dejo de ser un asunto netamente interno para desbordarse hacia el entorno externo de la organizacion y, asi, se relaciono con la responsabilidad social organizacional. La morfologia de esta relacion se corresponde con los parametros del entorno donde la organizacion radica. En razon de ello, esta obra presenta sus hallazgos sobre la relacion entre gobierno corporativo y la responsabilidad social organizacional en el entorno latinoamericano, especificamente en el escenario de sus empresas mas destacadas: las multilatinas.Estas organizaciones presentan dos caracteristicas particulares. Su propiedad esta en manos de un bloque de propietarios mayoritario, en muchos casos se trata de un grupo familiar, y aun se encuentran en proceso de aprendizaje para la globalizacion. Las multilatinas han desarrollado su capacidad competitiva a partir de la resiliencia frente a las condiciones desfavorables de sus nichos de origen. En el escenario regional, ellas compiten contra multinacionales de fuerte musculo financiero, trayectoria y con una demanda fidelizada. Las condiciones expuestas marcan la naturaleza especifica tanto del gobierno corporativo como de la responsabilidad social organizacional de las multilatinas.Por lo anterior, la presente obra se concentra en la determinacion de las erogaciones en responsabilidad social organizacior9 en las multilatinas, a partir de la relacion entre el bloque de propietarios mayoritario y el gerente. Bajo la modalidad del estudio de caso de la Organizacion Carvajal y la metodologia de la generalizacion analitica, se presentan los argumentos que justifican la afirmacion segun la cual el amplio poder del bloque de propietarios mayoritario minimiza los problemas de agencia frente a los gerentes al momento de tal erogacion.

¿Qué significa cooperar? ¿Quiénes lo hacen? ¿Para qué? Cooperación y desarrollo: agendas, debates y enfoques gira en torno a las agendas de desarrollo y los debates de la cooperación tanto en Colombia como en Latinoamerica, en los que participan docentes e investigadores nacionales e internacionales. Ademas, el libro presenta algunos de los avances y reflexiones preliminares de estudiantes en sus proyectos de investigacion de posgrado. De este modo, su inclusion en esta obra se considera un ejercicio realizado desde el area de cooperacion que busca visibilizar e incentivar la investigacion formativa en los estudiantes

"Puedo asegurar que estamos en presencia de un libro sobre ventas muy diferente al resto. Estamos ante una verdadera guía para mejorar el desempeño y alcanzar resultados para vendedores, supervisores, mandos medios de ventas y para gerentes y directivos que abracen la comercializacion. Un conjunto de contenidos en los cuales encontraras conexion con los propositos y conceptualizaciones que realmente se necesitan para comprender la cara humana de la venta. Todo, bajado a tierra con experiencias personales, ejemplos de la realidad, casos de estudio y una exquisita cantidad de historias, conclusiones y recomendaciones que no tienen desperdicio. El autor nos lleva a conectar, conceptualizar, concretar y concluir como parte de un andamiaje formativo que el mismo creo conscientemente para todos los lectores" (Fragmento extraido del prologo) Gabriel Paradiso CEO de Umana y autor del best seller Feedback Consciente.

El lector conoce, sin duda, que en el Egipto faraónico de los ptolomeos, Eratóstenes halló la longitud de la circunferencia de la Tierra, asomándose a un pozo que reflejaba los rayos del Sol. Pero quiza le sorprenda saber que, de todo el antiguo mundo occidental, solo alli podia hacerse ese descubrimiento. Otra historia mil veces repetida cuenta que Tales de Mileto, con la sola ayuda de un palo, pudo determinar la altura de la Gran Piramide, pero un poco de astronomia plantea hoy serias dudas sobre la version popular. En esta obra se recogen muchas historias antiguas, porque es probable que la invencion de las matematicas pues invencion fue viniese impulsada en su origen por el deseo de medir el mundo. No en vano Aristarco, utilizando sus eclipses como una regla graduada, fue capaz de decir a sus coetaneos cuan lejos estaba el Sol y cuan cerca la Luna. Asi, de la mano de personajes como Tales de Mileto, Eratostenes, Al-Juarismi, Arquimedes, Bach y Beethoven, este libro nos pasea por estos y otros relatos relatos exactos, al decir de los autores para desvelarnos la belleza de las matematicas.

In recent years, audiobooks have undergone a true revolution, becoming one of the most popular forms of literature consumption worldwide. With the rise of mobile devices and voice assistants, the audiobook market has grown exponentially, opening up new opportunities for independent and traditional authors. However, to make the most of this format, it is essential to understand its potential within the Kindle ecosystem. Direct Amazon Publishing (KDP) .Audiobooks offer a unique way to reach readers who might not have the time or interest to read printed books or eBooks . This format fits perfectly into the modern lifestyle, allowing people to consume content while driving, exercising, or doing household chores. This broadens the reach of any work, making it accessible to a wider and more diverse audience.The Transformation of the Publishing Marketaudiobook revolution is not an isolated phenomenon; it is part of a broader transformation in the publishing industry, where digital media consumption has surpassed physical media consumption in many categories. Amazon , with its Audible platform , has played a crucial role in this transition, making audiobooks more accessible and popular than ever before.Within KDP, audiobooks represent a natural extension of your written work . Authors who already publish eBooks or printed books can take advantage of this opportunity to reach new audiences without having to create entirely new content. This makes audiobooks a powerful market expansion tool.The Untapped Potential for Independent AuthorsFor independent authors, the audiobook market is particularly attractive. Despite its rapid growth, it is still relatively less saturated than the eBook market , especially in specific niches. This means there is a significant opportunity to stand out, especially if the content is high-quality and well-produced.Additionally, KDP offers integration with ACX ( Audiobook Creation Exchange), a platform that facilitates the production and distribution of audiobooks . This democratizes the process, allowing even authors with no audio experience to create professional-quality audiobooks .Learn Much More...

Kindle universe Direct At KDP Publishing (KDP), a positive review can be the fuel that propels a book to success. Reviews are not just a form of feedback , but a reflection of the impact your book has had on readers. They play a crucial role in the visibility and credibility of your work. This chapter aims to explore why reviews are so important and how they influence readers decisions.When a reader is browsing KDP, they are faced with a plethora of options. Among these options, what usually sets a book apart is its average score and the number of reviews it has. A high score and a large number of reviews create an immediate impression of quality and popularity. This isnt just a matter of appearance; KDPs algorithms also favor books with good reviews, which means they are more likely to appear in readers recommendations and searches.Additionally, reviews help build an authors credibility. A book with many positive reviews is seen as a trustworthy choice by potential readers. This translates into greater confidence in clicking the buy button and, consequently , more sales. However, we should not underestimate the impact of a single positive review. Often, a well-written comment can capture the attention of other readers and encourage them to explore your book.Practical Example: A science fiction book saw its rankings rise significantly on KDPs bestseller lists after a well-orchestrated review campaign. Initially, the book had few reviews and was struggling to gain traction. After a targeted effort to solicit reviews from beta readers and influencers, the book received a slew of positive reviews. This resulted in an improvement not only in sales, but also in the books visibility in KDP recommendations.Learn Much More...

Turning a blog into a book may seem like a monumental challenge, but its an exciting and rewarding journey. This transformation isnt just about compiling posts into a different format, but also about expanding and enriching your content to provide a deeper experience for your readers.What to ExpectWhen youre starting to convert your blog into a book, the first step is to understand that youre taking a format that works well for short posts and creating something more robust and structured. A blog is interactive and segmented, while a book should offer a cohesive and complete narrative. Therefore, its essential to think about how the themes of your blog connect and how you can create a natural flow between the topics.Initial PlanningPlanning is key to this transformation. Start by reviewing your blog and making a list of all the posts that you think are valuable and could be expanded upon. Think about how these posts could be grouped into larger topics that would form chapters in a book. Consider the overall structure of the book and how each chapter fits into the overall narrative.Selecting ContentNot every post on your blog will be a good fit for your book. Prioritize posts that offer the most value, have the most engagement, and fit well with the topics you want to explore in more depth. Also, consider including new content and insights that werent covered in your blog to further enrich your book.Practical Example...Learn Much More...

The world of ebooks is vast and diverse, but some genres are notoriously more competitive than others. If youre trying to publish an ebook in a saturated genre like mystery or science fiction, understanding the dynamics of that market is crucial to standing out. In this chapter, well explore how to identify and understand the competitive market for ebooks and how you can use that information to improve your sales strategy.Understanding the Competitive MarketThe first step to standing out in a competitive market is to understand how it works. This means analyzing your competition, identifying emerging trends, and understanding reader behavior. To do this, you can use a variety of tools and research methods that will help you gain a clear and detailed understanding of your niche.Competitor AnalysisCompetitor analysis is a crucial step. Start by identifying the top authors and titles in your chosen genre. See which books are at the top of the bestseller lists and examine their characteristics. Look for the following aspects:Learn Much More...

When it comes to selling books on Amazon Kindle Direct At KDP Publishing , understanding the impact of promotions is crucial for any author looking to maximize sales and expand their reach. Promotions and flash sales are not just marketing tools; they are essential strategies that, when applied well, can transform a books visibility and performance.The Role of Promotions in KDPKDP offers several forms of promotions that can be used to achieve different goals. Among them, price promotions and flash sales stand out . Both have the potential to create a significant boost in sales and increase the visibility of the book on the Amazon platform .1.Price Promotions : These involve offering your book at a reduced price for a limited time. The temporary reduction can attract new readers who might not otherwise consider purchasing. Not only does this increase immediate sales, but it can also improve the books ranking on Amazon listings , making it more visible to other potential readers.2.Flash Deals : This type of promotion is a limited-time offer that usually lasts for 24 hours. Flash deals are intensely focused on creating a sense of urgency and scarcity. They are ideal for generating a spike in sales and creating buzz around the book, which can lead to additional exposure on social platforms and discussion forums.How Promotions Influence SalesThe effectiveness of KDP promotions is not just about reducing the price. The impact goes beyond that and can be seen in several areas:Increased Immediate Sales : A well-structured promotion can result in a substantial increase in sales. This not only generates immediate revenue, but also improves the books ranking in Amazon searches .Improved Visibility : When a book is on sale, it can appear in prominent categories, such as "Deals of the Day" or "Unmissable Promotions." This increases the visibility of the book to readers who might not otherwise have discovered the book.Generating Reviews : An increase in sales can lead to an increase in the number of reviews. Positive reviews can help strengthen the books reputation and increase its credibility, which in turn can result in more sales.Practical ExampleConsider the case of an author who released a new science fiction novel on KDP. Initially, sales were moderate, and the book was struggling to gain traction. The author decided to run a price promotion, offering the book at a reduced price from $4.99 to $0.99 for three days.During the promotion period, the book was promoted on social media and science fiction discussion forums. The result was remarkable: sales increased by 300% during the promotion. In addition, the book entered the best-seller lists in the science fiction category, generating more visibility and, consequently , more reviews.After the promotion, the book maintained a higher sales rate than before the promotion, showing that a well-planned offer can have a lasting effect.Summary and Practical Tips :Plan your promotion in advance : Prepare your marketing materials and define the goals of the promotion before launching it.Track promotion performance : Use analytics tools to monitor impact and adjust strategy as needed.Utilize a sense of urgency : Limited-time offers can create a sense of urgency that encourages quick purchases.By understanding and applying these strategies, you can make the most of KDP promotions and boost your sales significantly. In the next chapter, well explore the different types of promotions available on KDP and how to choose the best one for your book.Learn Much More...

Los relatos que componen "Todo es demasiado" escapan del realismo imperante de la tradición local para inscribirse en el terreno del extrañamiento.En el mundo delineado por Briceño, los paradigmas de moral han sido desplazados para dar paso a un total vacio. No existe, no evidentemente, la condolencia ni el duelo por la partida o muerte, ni siquiera si esta es tragica, de los seres queridos. La vida, en estos textos, se desarrolla con implacable serenidad. Mas que cinismo, se trata de una especie de encubrimiento del dolor; este pareciera ser tan brutal que la unica forma de afrontarlo es asumiendo la perdida como algo sin importancia, casi natural. Esta negacion es una especie de regresion infantil que termina por plasmar una atmosfera verdaderamente enrarecida y perturbadora. Y no se le puede pedir nada mas.

Nebrija y Cisneros: gramática y humanismo | Francisco de Vitoria y la escuela de Salamanca | La utopía posible: Vasco de Quiroga y el Colegio Imperial de Tlatelolco | De imperio a nación: la Constitucion de Cadiz | Francisco Giner de los Rios y la libertad de catedraLa leyenda negra sigue pesando sobre España y lo hispano. No solamente fuera de sus fronteras en los paises donde se invento, sus viejos rivales europeos y sus herederos, sino tambien dentro, tanto en las naciones que fueron virreinatos de la antigua Monarquia Hispanica como en la propia España, revelando un pais y una comunidad cultural incapaces de reconciliarse con su historia. Un relato maniqueo oscurece, asi, grandes logros para el mundo. Frente a tanta critica interesada y feroz, los momentos luminosos deben ser tambien recordados para que podamos ver la imagen completa. Aqui se muestran cinco.El volumen arranca con Nebrija, que apuesta por el conocimiento del mundo clasico, y con Cisneros, otro titan de la epoca. Continua con Francisco de Vitoria y la Escuela de Salamanca, precursora de los derechos humanos y responsable de que la poblacion indigena de la America española sobreviviera y fuera evangelizada bajo la idea irrebatible de que todos somos iguales a los ojos de Dios. La utopia de los misioneros en la Nueva España tiene dos ejemplos concretos: la fundacion de una universidad para indigenas en Tlatelolco y el empeño de Vasco de Quiroga de llevar a la realidad las ideas de Tomas Moro. Prosigue con la Constitucion de Cadiz, primer codigo legal garantista del orbe hispano, y cierra con Francisco Giner de los Rios, que promovio la libertad de catedra en la universidad, contra la censura y los dogmas, como paso indispensable para la libertad del conocimiento.