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Un recopilatorio escalofriante.Vuestro Tío Creepy, un consumado as de la aviación, se eleva con nocturnidad hacia los cielos hostiles en un viaje sin escalas hacia peligrosos parajes desconocidos, negros como la boca del lobo, asi que sentaos, temblad y DISFRUTAD DEL SOBRESALTO.Desde astutos androides y astronautas, pasando por metamorfas ancianitas alienigenas, hasta agotados soldados de todas las epocas, cansados de la guerra, Creepy presenta terrorificos relatos de heroes y antiheroes condenados, y los implacables horrores que los persiguen. La muerte acecha cada vez que pasais la pagina, especialmente en este tremendo tomo, que recopila los numeros 89 a 93 de la antologia insignia de la Editorial Warren.Un increible elenco de creadores contribuyen a este volumen, entre los que se incluyen Richard Corben, Carmine Infantino, Bruce Jones, Alex Niño, John Severin, Luis Bermejo, Leopold Sanchez, Bernie Wrightson y muchos otros. Disfrutad de las paginas originales para aficionados y de las columnas de correo de los lectores, asi como de una nueva introduccion del guionista Jack Butterworth (Creepy, Eerie, Taboo).

Descubre porqué ha cambiado tanto nuestro planeta desde la Edad de Hielo hasta hoy y cómo evitar el calentamiento que viene.¿Has pensado alguna vez en la suerte que tenemos tú y yo de estar en este planeta, bajo una atmosfera que nos protege y nos permite respirar, jugar, pensar? El clima hace posible que se desarrolle la vida tal y como la conocemos.Con este libro aprenderas como ha cambiado el clima desde los origenes de nuestro planeta. Imaginate una temperatura tan alta que no pueda existir agua liquida y luego piensa en un planeta tan, tan, tan frio que casi este cubierto por entero de una gruesa capa de hielo. Pues, aunque te parezca imposible, ese planeta es el mismo: la Tierra, solo que en distintas fases de su larga historia.Pero la parte mas interesante, mas increible y mas dificil de la ciencia meteorologica es asomarse al futuro, anticipar que puede pasar mañana en el tiempo. Aprenderas como lo averiguan los cientificos y que aplicaciones puede tener la IA en la ciencia climatica.Es un hecho que el clima se esta calentando y que el del futuro sera aun mas calido que el actual si no se pone freno a la emision de gases de efecto invernadero.Entender nuestro clima es el primer paso para mejorar nuestra relacion con el y para asomarnos al futuro cargados de conocimiento: la mejor arma para vencer al miedo.

Zoë Schlanger, periodista galardonada de The Atlantic, nos presenta una innovadora obra de divulgación científica que explora el mundo oculto del reino vegetal y revela las sorprendentes capacidades

Una vida extraordinaria al servicio del método antiestrés Smile2.ª edición ¿Te cuesta enfrentarte a tus miedos y manejar el estrés? ¿Sientes que, a causa de esto, no puedes alcanzar tu máximo potencial? Encontrar el equilibrio fisico, mental, espiritual y emocional es esencial para lograrlo, y el metodo antiestres SMILE te enseña como.Creado por Pancho Campo, este metodo se fundamenta no solo en sus experiencias profesionales como tenista, capitan olimpico, coach de deportistas de elite, aventurero y empresario que ha trabajado con grandes personalidades, sino tambien en su extraordinaria vida. Campo ha tenido que superar grandes retos y sufrir momentos limite para salir adelante, como haber estado en la lista de los mas buscados con una notificacion roja por parte de Interpol o haber sufrido un intento de secuestro en Sudafrica.Con el metodo SMILE, basado en el deporte, el papel de las endorfinas, una nutricion adecuada y una correcta respiracion, mejoraras tu rendimiento y daras lo mejor de ti para no dejarte amedrentar por los desafios que, sin excepcion, la vida nos plantea a todos.

Recetas sencillas para comer bien todos los días de la mano de @annappleaday_Anna nos invita a su cocina y nos ofrece ideas perfectas para preparar platos deliciosos sin complicarnos la vida. Con un enfoque en ingredientes frescos y accesibles, las recetas de este libro estaran listas en poco tiempo y son ideales para desayunos, comidas y cenas. Combinando sencillez y sabor, Anna nos demuestra lo facil que es crear platos riquisimos que haran que todos quieran quedarse a comer.

El caso más misterioso de las RatitasGladys, la tía de Lluís, se instala unos días en casa de los Itarte. Ha venido a España desde Nueva York, donde tiene una famosa agencia de detectives, para hacer un favor a su mejor amiga de la infancia, Marisol, a quien le han robado un cuadro muy valioso, dejandole una imitacion. Pero Gladys tropieza con Alma y se rompe una pierna, asi que las Ratitas se ofrecen a ser sus ayudantes y resolver con ella el misterio del cuadro robado. ¡Aprenderan de la mejor investigadora y seran ellas quienes descubriran al ladron! Temas:- Primeros lectores - Libros familiares - Libros infantiles de aventura - Jovenes influencers - Ficcion para niños - Explorar el mundo - Libros ilustrados infantilesLa serie perfecta para fans de: - Itarte Vlogs Family - Anna Kadabra - El mundo de Indy - El club de Ela Top - Hermanos Tremending

Entre las obras mayores de Aristóteles debemos mencionar, en primer término, la "Política", compuesta, según parece, hacia el año 344, en Mitilene. La "Política" reúne los escritos que Aristóteles dedico a la vida en sociedad y la organizacion de la convivencia civica y se trata de la principal obra en la que se encuentran sus doctrinas politicas. Una suma de tratados menores de sorprendente riqueza de temas, expuestos con la agudeza y profundidad que caracteriza el pensamiento aristotelico.Para Aristoteles, la politica no era un estudio de los estados ideales en forma abstracta, sino mas bien de un examen del modo en que los ideales, las leyes, las costumbres y las propiedades se interrelacionan en los casos reales.

Samsungs Cultural Roots and the Influence of ConfucianismSamsungs history is inextricably linked to Korean culture, particularly the philosophy of Confucianism, which has shaped the companys work ethic, corporate hierarchy, and strategic approach over the decades. Before we dive into Samsungs journey to global tech dominance, its essential to understand the cultural principles that underpin South Koreas business mindset, and by extension, Samsungs.The Influence of Confucianism on Korean SocietyConfucianism, brought to Korea in the 4th century, became one of the pillars of society. Although it originated in China, this philosophy was adopted and adapted by Koreans, influencing fundamental aspects such as respect for hierarchy, loyalty, collectivism and the pursuit of excellence.The foundation of Confucianism is its emphasis on social order and harmony, values that can be seen at all levels of Korean society. In the business world, this translates into a rigid organizational structure, obedience to superiors, and the valorization of collective effort over individual interests.Samsung has embodied these principles since its founding. Its well-defined hierarchical system and employee sense of duty are direct reflections of this philosophy. Unlike Western companies, where innovation can emerge from a decentralized approach and breaking the mold, at Samsung, progress occurs within a disciplined and meticulously planned structure.Lee Byung-chuls Vision and the Founding of SamsungWhen Lee Byung-chul founded Samsung in 1938, he was already steeped in Confucian culture. The son of an aristocratic family, he grew up in an environment that valued discipline and education. In establishing his company, he applied traditional Korean values to build a strong and resilient organization.Samsung was initially a small food exporter, focusing on rice, sugar and seafood. However, Lee Byung-chuls entrepreneurial spirit, combined with his strategic vision and Confucian pragmatism, led the company to rapidly diversify its business.In the 1950s and 1960s, South Korea was facing economic difficulties, but Lee Byung-chul saw opportunities where others saw crises. He believed in industrialization as a path to economic growth and began investing in strategic industries such as textiles, insurance and electronics. The loyalty and commitment of his employees were essential to the success of this transition.The "Chaebol" and the Confucian Mentality in the Corporate StructureSamsung is part of a group of companies called "Chaebol", an economic model unique to South Korea. Chaebols are family-owned conglomerates that dominate many sectors of the economy and operate with a strong hierarchy and centralization of power. This model is a modern manifestation of the Confucian social structure.Confucian principles shape the way decisions are made within chaebols. Unlike Western companies that encourage independent decision-making, Samsung values conformity and adherence to guidelines set by leaders. This approach has advantages, such as efficiency and consistency, but it can also present challenges, such as reduced flexibility in times of rapid change.Continued...

The Heart of Netflix How the Algorithm Became the Soul of the PlatformNetflix is not just a streaming platform. It has become a global giant that shapes cultural trends, redefines entertainment consumption, and, above all, anticipates what consumers want before they even know it. At the heart of this revolution is its algorithma powerful prediction machine powered by data and artificial intelligence. But how does this system work? How does it determine whether a Korean drama will be a hit in Latin America or a true-crime documentary will go viral around the world? In this chapter, we dive into the heart of Netflix: the algorithm that drives recommendations, retains subscribers, and creates cultural phenomena.The Data-Driven Entertainment RevolutionIn the past, the choice of what to watch was limited to broadcast TV programming or titles available at rental stores. The arrival of streaming has changed this dynamic, putting thousands of options within the reach of consumers. However, a large selection can be a problem. Faced with a vast catalog, users often feel lost and spend more time searching for a film than watching it.Netflix solved this problem with a sophisticated algorithm, developed over years, to understand and predict the individual tastes of each subscriber. Unlike traditional television, where the programming schedule is fixed and the same for everyone, Netflix delivers a unique, personalized and dynamic experience. This system not only suggests titles, but shapes audience behavior and anticipates trends before they even emerge.Continued...

The History of Rolls-Royce and the Search for PerfectionRolls-Royce, founded in 1906 by Charles Rolls and Henry Royce, is more than just a luxury car brand. It is an institution that embodies the pursuit of perfection and craftsmanship, something that is reflected in each of its models, which look more like works of art than simple vehicles of transportation. Since its founding, Rolls-Royce has been a symbol of status and luxury, but what really sets it apart from other high-end car brands is the level of personalization it offers, as well as the unique and hidden history that surrounds each of its models.What many people dont know is that behind the unmistakable elegance of a Rolls-Royce, there is a meticulous personalization process and a history that goes beyond the technical details. Each car from the brand has a unique narrative that reflects the passion of its owners and the choices they make during the creation process. These vehicles are not just cars, but an extension of the personality and lifestyle of those who own them.The Philosophy of Henry RoyceHenry Royce, the engineer who founded Rolls-Royce, believed in a single principle: "Perfection is never attained, but the pursuit of it must never cease." This philosophy has shaped Rolls-Royces entire approach to building its cars. Royce didnt just want to create a car, but a car that was perfect in every aspect, from design to performance, and that offered a unique driver experience.This relentless pursuit of perfection remains at the heart of Rolls-Royce to this day. Every component of a Rolls-Royce is crafted with meticulous attention to detail. The brand spares no effort to ensure its cars are synonymous with quality and luxury, and this includes the process of personalisation that allows each Rolls-Royce owner to create a truly unique car.The Personalization ProcessWhen a customer buys a Rolls-Royce, theyre not just buying a car. Theyre buying a unique personalization experience. The brand offers a vast array of options to personalize every aspect of the vehicle, from the body and interior colors to the type of wood, leather and fabrics used. But more than that, Rolls-Royce offers its customers the opportunity to create something completely unique, reflecting their own tastes and preferences.This is made possible by the brands Bespoke department, which is responsible for creating bespoke models to meet the most specific requirements. Every detail is carefully planned and executed by highly skilled craftsmen. They can even make adjustments to the cars design to perfectly align with the customers expectations. For example, if a customer wants a specific shade of blue for their cars paintwork, Rolls-Royce can create a unique formula for that color.Personalization goes far beyond aesthetics. The process also involves the cars performance. Rolls-Royce engines are renowned for their exceptional smoothness and power, and the brand allows customers to choose the performance configuration that best suits their needs. Whether youre looking for a more comfort-focused experience or a sportier one, Rolls-Royce has the ability to offer options that ensure the car is not only beautiful, but also fits seamlessly into the owners lifestyle.Continued...

The Origin of Red Bull An Energy Drink That Changed the WorldThe history of Red Bull begins in the mid-1980s, when Dietrich Mateschitz , an Austrian businessman, discovered an energy drink called Krating. Daeng in Thailand. At the time, he was suffering from jet lag. lag and realized that the drink helped improve his energy and focus. Inspired by this experience, Mateschitz had the vision to transform this local product into a global brand.The first step was to adapt the formula to suit Western tastes. While Krating Daeng was sweet and had a strong flavor, so Mateschitz tweaked the recipe to create something smoother and more refreshing. He also added carbon dioxide, turning it into a fizzy drink. The name " Red Bull" was chosen because of its universal appeal and association with energy and strength.The initial marketing strategy was crucial to the brands success. Mateschitz didnt just want to sell a drink, he wanted to create a culture around it. He positioned Red Bull as something unique, aimed at people who lived intense and challenging lives. From the beginning, the brand adopted an irreverent and innovative tone, distancing itself from conventional marketing strategies.Why was Red Bull different?While other companies invested in traditional advertising, Red Bull invested in experiences and events that captured the essence of its value proposition: energy, adrenaline and overcoming obstacles. This included sponsorships of extreme sports, music festivals and extreme competitions. This approach helped build a brand identity that went beyond the physical product.Practical Example: Launching on the Austrian MarketWhen Red Bull launched in Austria in 1987, the marketing team distributed free samples at universities, gyms and sporting events. They also organized go-kart races and other extreme events to appeal to the young, energetic audience. This strategy not only generated curiosity, but also created an emotional association between the brand and the active lifestyle. The result was an immediate success, with Red Bull quickly becoming the drink of choice for students and professionals looking for a boost of energy in their daily lives.

The Founding of a Legend Nikes Origins and Phil Knights VisionNike didnt come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the ideal space to revolutionize the world of sports. Phil Knight, then an MBA student at Stanford University, had not only a business acumen, but a dream of changing the global sports landscape. Nike was born with an inspiring name, "Nike" in honor of the Greek goddess of victory, a metaphor that reflected the brands ambition: not just to be a sports brand, but a brand associated with success.Knight began his career in 1964 by partnering with Bowerman , a track and field coach, in founding Blue Ribbon Sports. In the beginning, the company did not manufacture sneakers, but imported them from Japan and distributed them in the United States. However, Knights grand vision was not just to distribute sneakers, but to create an emotional bond with athletes, a link that made them feel that their success was, in some way, tied to that brand. For him, the key to this success would be to create personalized and innovative products for athletes, products that not only help them improve their performance, but also make them feel unique. The real revolution, however, would come when Nike began to focus not only on developing cutting-edge technologies, but also on strengthening ties with athletes at the beginning of their journeys.Practical example: The most classic example of this vision is the partnership between Nike and runner Steve Prefontaine . Prefontaine , one of the greatest talents in American track and field, was in the early years of his career when he joined Nike. The brand not only supported him with sneakers, but also treated him as a symbolic figure, investing in him as an athlete before his rise to stardom. This commitment resulted in a mutual loyalty that remained strong, with Nike associating its name with the athlete who represented the spirit of overcoming obstacles.

The Founding of a Pharmaceutical Empire: Pfizer and Its Early DaysIn 1849, Charles Pfizer and his cousin, Charles Erhart, founded Pfizer in New York City with a simple goal: to manufacture high-quality chemicals. The company initially started out producing antiparasitic drugs, but soon became known for its ability to innovate and expand its operations. Pfizer pioneered high-quality pharmaceutical manufacturing techniques, and sought success through its research and emerging technologies.Over time, the company expanded significantly, absorbing other smaller pharmaceutical companies and strengthening its presence in the global market. The acquisition of new technologies and dedication to research and development (R&D) were the main pillars of Pfizers rise, allowing it to establish a diverse portfolio of medicines, including treatments for heart disease, infections and cancer.From the beginning, Pfizer positioned itself not only as a pharmaceutical giant, but also as a brand willing to invest in innovative scientific research to revolutionize medicine. This positioning was decisive in building its global influence, which, over the years, would become a true "secret" behind its leadership.Practical example: Pfizer, by creating the first large-scale antibiotic, penicillin, helped save millions of lives, consolidating itself as a reference for quality in the treatment of bacterial infections.

The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brands creator, Caleb Bradham, was a pharmacist from North Carolina who dreamed of developing a refreshing drink that would benefit digestion. What he could not have foreseen was that his experiment would become one of the most iconic brands in the world, leading to a rivalry that would span generations. The Historical Context and Emergence of Pepsi-Cola In the late 19th century, the United States was undergoing an industrial transformation. Great inventions were shaping everyday life, and the beverage industry was no exception. Soda was beginning to become popular, driven by a growing interest in carbonated beverages. Caleb Bradham, noticing this trend, developed a special formula in 1893, calling it "Brads Drink". The drink combined sugar, water, caramel, lemon oil, nutmeg and other natural ingredients. The publics acceptance was so positive that, in 1898, Bradham renamed his invention "Pepsi-Cola", a name that referred to two of its main attractions: pepsin, a digestive enzyme, and cola, derived from the kola nut. The promise was simple but powerful: a tasty drink that aided digestion and provided energy. First Steps and Initial Expansion Bradham began bottling and selling his beverage locally, and it grew rapidly. Within a few years, Pepsi-Cola was being distributed to cities across the United States. The pharmacist had bigger ambitions, and in 1902 he founded the Pepsi-Cola Company. The company invested heavily in advertising, using eye-catching posters and persuasive slogans. One of its first slogans was "Delicious and Invigorating," a concept that spoke directly to consumers at the time. In addition, Pepsi was sold in pharmacies, an environment that gave credibility to the promise of health benefits. First Crisis: Bankruptcy and Restructuring The initial success, however, did not guarantee a smooth road ahead. In 1923, the Pepsi-Cola Company filed for bankruptcy due to volatile sugar prices during World War I. Bradham, lacking the resources to sustain the company, lost control of the business. The brand was acquired by investors and went through various managements throughout the 1920s and early 1930s. The big turning point came in 1933, when the company was purchased by Charles Guth, an entrepreneur who saw potential in Pepsi. Under his leadership, the brand underwent a strategic overhaul. One of the most significant changes was the introduction of a new 12-ounce (355 ml) bottle at the same price as competitors were charging for a 6.5-ounce bottle. This move was crucial in attracting consumers during the Great Depression, a time when Americans were looking for more value for their money. Practical Example: The Double for the Same Price Strategy Imagine you are in a supermarket and have to choose between two brands of juice. One of them offers a 500 ml bottle for R$5, while the other sells a 1 liter bottle for the same price. If the quality is similar, which one would you choose? Most consumers would opt for the second option, as it seems like a better deal. This was Pepsis logic in the 1930s. By introducing a 12-ounce bottle at the same price as its competitors, consumers began to see Pepsi as the best value for money. This strategy not only saved the company from bankruptcy, but also put the brand on the path to directly rivaling Coca- Cola. Continued...

The Marketing Revolution of the 21st Century: The Tesla CaseTraditional marketing, which relies heavily on paid ads and visible media, is no longer the only winning strategy in the business world. Tesla, under the leadership of Elon Musk, has proven that a company can thrive without spending large sums on conventional advertising. The secret behind this is not a gimmick, but a meticulously planned approach that is both bold and innovative. Teslas impact on the automotive market is not only a result of its advanced electric vehicles, but also the way the brand has positioned itself as a symbol of innovation and desirability.Instead of spending millions on TV commercials or digital ads, Tesla built a loyal following of fans who, in their own right, became the brands biggest advocates and evangelists. Musks success with Tesla wasnt just about having a great product, but about deeply understanding the dynamics of social media, traditional media, and consumer psychology.Teslas marketing is centered around a series of creative tactics, many of which work through digital word-of-mouth and provocative actions. Elon Musk is a master at this, using his own persona as an extension of the brand. He understood that, instead of investing in paid advertising, he could generate enormous visibility for Tesla through a combination of smart strategies and bold actions. He has become a global influencer, whose words, stance and attitude generate immediate repercussions, whether on social media or in traditional media.The concept of "ad-free marketing" does not only refer to the absence of paid ads. It encompasses a way of generating desire and loyalty through a genuine emotional experience with consumers, creating a connection that goes beyond the simple act of selling a product. The consumer, in this case, becomes an advocate for the brand, in a cycle that feeds back and generates powerful and sustainable organic marketing.Practical Example: In 2018, Elon Musk tweeted about the launch of the Tesla Roadster into space, using a SpaceX Falcon Heavy rocket . This gesture did not cost any traditional advertising, but generated a massive global impact. The act was widely covered by the media and generated a flood of attention for the Tesla brand, without any direct investment in advertising.

The Rise of Volkswagen The Brand That Conquered the WorldVolkswagen, one of the most globally recognized automotive brands, has a history of success that stretches back more than 80 years. Founded in Germany in 1937, the brand quickly established itself in the market due to its commitment to quality, innovation and, above all, accessibility for the masses. The name Volkswagen translates as "peoples car" a reflection of its original vision of creating an affordable vehicle for middle-class German families. Its most iconic model, the Beetle, launched in 1938, became synonymous with ruggedness and simplicity, factors that would define the brand for many decades.Over the years, Volkswagen has not only conquered the European market, but has also expanded internationally, gaining a strong presence in the North American, Asian and other markets. Its factories and production systems were models of efficiency, with the company standing out for its ability to mass produce high-quality vehicles at competitive prices. The brands portfolio has also diversified, ranging from entry-level cars to luxury models, such as those from the Audi, Porsche and Lamborghini lines, brands that are part of the Volkswagen group.Volkswagens rise was marked by a strong brand identity, with an emphasis on consumer trust, a commitment to technological innovation and design excellence. However, what the company did not know was that it would soon face one of the greatest challenges in its history, a scandal that would shake its foundations but also demonstrate the brands resilience.Practical Example: In 2010, Volkswagen launched the new Golf model, betting on innovative technologies such as the TDI engine, which promised better performance and lower fuel consumption. The launch was an immediate success, solidifying the brands image as innovative and sustainable in the global market.Continued...

The History of Rolex and the Formation of the BrandRolexs founding dates back to 1905, when Hans Wilsdorf and his brother-in-law Alfred Davis established the company in London. With a focus on producing high-quality wristwatches, Rolex quickly gained a worldwide reputation. The brand stood out for its innovation in design and precision, but its greatest asset was its ability to create an almost universal desire for its products.Practical example : Rolex does not just make watches, it creates a history and an image associated with status, which is cultivated over decades.Continued...

THE EMERGENCE OF COFFEE AS A SOCIAL RITUALStarbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. The key to the success of this global giant lies in the way it has managed to transform the simple act of drinking a coffee into a social ritual deeply rooted in the daily lives of millions of people around the world. To understand Starbucks impact, it is essential to analyze how the company has managed to transform an ordinary beverage into a unique experience, something that represents not just consumption, but a culture, an identity, a need.Starbucks journey to build this ritual began in the final decades of the 20th century, a period in which coffee was no longer just a drink and was beginning to consolidate itself as a cultural experience. The concept of "coffee culture" existed, but it was far from being as present in society as it is today. In the United States, until the 1970s and 1980s, coffee was seen as a functional beverage, consumed for its ability to keep people alert, or as a comforting drink in the morning. For many, coffee was little more than an everyday product, a cheap substitute for other drinks.It was in this scenario that, in 1971, three entrepreneurs Jerry Baldwin, Zev Siegl and Gordon Bowker opened the first Starbucks store in Seattle, Washington, selling high-quality coffee beans. Starbucks was not founded as a social ritual, but rather as a way to offer superior coffee, which was rare in the American market at the time. Their initial mission was simple: to offer high-quality beans and coffee, something that was different from the industrialized and impersonal coffee that dominated traditional coffee shops.In the 1980s, a man named Howard Schultz joined Starbucks, initially as director of retail operations and marketing. He saw the potential to transform the coffee experience into something more meaningful. During a trip to Milan, Italy, Schultz had an epiphany. He walked into an Italian coffee shop and observed an intriguing cultural phenomenon: Italian coffee shops were places where people didnt just drink coffee, but also gathered, talked, spent time together, and interacted socially. Coffee wasnt just a beverage, it was a means of social connection. The coffee shop wasnt just a place to drink, it was a place to meet.Upon returning to Seattle, Schultz proposed the idea of transforming Starbucks stores into places that were more than just coffee shops, but rather social gathering spaces. He wanted to create an environment where customers could feel welcomed, comfortable and part of a cultural experience. Starbucks began to implement this change, transforming its stores into modern and welcoming environments, with sofas, wooden tables and an intimate atmosphere.This movement toward a "third place" a space that is neither home nor work, but a place where people can take refuge, socialize, or even work was one of the pillars of the construction of the social ritual around coffee. For many, coffee shops have become places for socializing, leisure and even productivity. Coffee was becoming more than a drink it was an excuse to take a break from everyday life, to relax and connect with others.Continued..

The Birth of an EmpireIntroduction to the Legacy of Universal StudiosThe history of Universal Studios begins in 1912, when Carl Laemmle , a German immigrant turned film entrepreneur, founded Universal Pictures. At the time, cinema was still a novelty, and movies were seen as an affordable form of entertainment for the masses. Laemmle saw the potential of this emerging market and decided to create something innovative: a company that would not only produce films, but also control their distribution and exhibition.The name "Universal" was chosen by Laemmle to symbolize the companys ambition to reach a global audience. From the beginning, Universal has stood out for its approach to filmmaking, focusing on engaging and easy-to-understand stories. This strategy has helped establish the brand as a pioneer in the film industry.In its early years, Universal invested in popular genres such as Westerns and melodramas, which had universal appeal. The production of films such as The Hunchback of Our Lady Dame (1923) and The Phantom of the Opera (1925) demonstrated the companys ability to create grandiose works that captured the publics imagination. These films not only boosted Universals reputation, but also set a standard of excellence that would be maintained throughout the years.Furthermore, Universal was one of the first companies to invest in its own production facilities. In 1915, Laemmle opened Universal City Studios , a filming complex that would become a landmark in the history of cinema. This space allowed the company to control the entire creative process, from conception to completion of films.How Universal Built Its Brand IdentityOne of the main reasons for Universals enduring success is its ability to adapt to changing cultures and technologies. From the beginning, the company understood that film was not just an art form, but also a reflection of societys concerns and aspirations. By embracing this vision, Universal was able to create a strong and recognizable brand identity.Universal has always sought to diversify its portfolio, focusing on different genres and formats to appeal to a variety of audiences. While other production companies focused on dramas or comedies, Universal explored less conventional territories, such as horror and science fiction. This focus on more daring genres helped the company stand out in a competitive market.Another crucial aspect of Universals identity is its ability to innovate. During the 1920s and 1930s, the company was one of the pioneers in the transition from silent films to talkies. Films such as All Quiet on the Western Front (1930) demonstrated that Universal was ready to face the technological challenges of the time. This innovative approach would continue to guide the company throughout its trajectory.Continued...

The Rise of an Icon The Birth of Victorias SecretIn the early 1970s, the lingerie market was dominated by brands that sold functional, unattractive products. Women were looking for something that combined comfort with sensuality, but the options available were limited. It was in this scenario that Roy Raymond, a young entrepreneur frustrated with the experience of buying lingerie for his wife in traditional stores, had a revolutionary idea: to create a brand that transformed the purchase of lingerie into a sophisticated and empowering experience.In 1977, Raymond opened the first Victoria s store. Secret at Stanford Mall in California. He envisioned a space where men would feel comfortable buying intimate gifts for their partners, without the embarrassment they often faced in conventional stores. To achieve this, he created an elegant atmosphere, with Victorian decor, soft lighting and display cases displaying delicate and seductive pieces. The name "Victoria" was chosen as a reference to the Victorian era, symbolizing mystery and glamour, while " Secret " evoked the idea of something intimate and exclusive.Continued..