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Empresas magnéticas: Estrategias de employer branding para convertir tu organización en un verdadero imán para el talento ofrece una visión diferente del viaje que hace todo profesional a lo largo del ciclo de vida dentro de una organizacion, y comparte las claves para que puedas transformarlo en una experiencia magnetica. Con aprendizajes, consejos, tips y ejemplos de la propia experiencia del autor en el mundo corporativo y la consultoria de empresa. El reto mas desafiante para una empresa es atraer y fidelizar el talento que necesitan para cumplir con sus planes de negocio. Asi, Ruben Montesinos en esta obra ofrece una hoja de ruta, paso a paso, para convertir a cualquier organizacion en un verdadero iman para el talento. Si quieres sobrevivir a esta batalla por el talento, tienes que ser una gran empresa para trabajar, pero tambien parecerlo. Serlo y parecerlo, ese es el orden adecuado. Aplica las estrategias de employer branding recogidas en este libro y estaras mucho mas cerca de conseguirlo. ¿Empezamos? Prologo de Sonia Rodriguez Muriel Epilogo de Rafael Juan Fernandez Indice: Agradecimientos.- Prologo.- PARTE I. INTRODUCCION.- 1. Una empresa sin personas es un edificio.- 2. El terreno de juego.- 3. ¿Employer bran que?.- PARTE II.- ATRACCION.- 4. ¿Que hace una empresa como tu en un sitio como este=.- 5. Encajando las piezas del puzle.- PARTE III. FIDELIZACION.- 6. Hasta que la muerte nos separe.- 7. La despedida.- PARTE IV. HOJA DE RUTA.- 8. El mapa del tesoro.- Epilogo.- Bibliografia.

Ao iniciar a leitura deste livro, você não está apenas abrindo uma obra; está ingressando em um campo de conhecimento sustentado por evidências científicas, metodologias consolidadas, estudos contemp

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