Novedades del último mes en eBooks de Técnicas literarias

Escribir para la Web difiere sustancialmente de hacerlo para soportes tradicionales. Al redactar para la Web -un ecosistema donde el usuario está sobrecargado de información- estamos obligados a captar la atencion del lector desde la primera frase. Para ello tenemos que aprender a desarrollar un estilo de redaccion directo, informativo y persuasivo. Este estilo de escritura persuasiva, denominado copywriting, persigue la conexion emocional con el lector para lograr un objetivo determinado. Dicho objetivo puede ser:- Que el visitante permanezca mas tiempo en tu sitio web- Que el usuario se registre en tu sitio web- Obtener la direccion de correo electronico del visitante- Que el usuario abra tu correo electronico- Que el usuario se suscriba a tu newsletter- Que el usuario contrate tus servicios- Conseguir mas seguidores en las redes sociales- Que el usuario realice una compra en tu tienda onlineLas palabras adecuadas, en definitiva, te van a permitir conducir al lector hasta la realizacion de la accion deseada. Con la informacion de este libro ya clasico del genero aprenderas a utilizar las palabras adecuadas para informar, inspirar, evocar emociones y, sobre todo, provocar decisiones en tus clientes objetivo. El libro tambien aborda los aspectos tecnicos relacionados con la optimizacion de tus textos para los motores de busqueda y redes sociales.

Dicen que si estamos perdidos en un desierto e intentamos avanzar en línea recta, vamos a tender a caminar en círculos en el sentido opuesto al de las agujas del reloj porque nuestra pierna derecha esta mas desarrollada. Algo similar podria pasar con la escucha en la vida cotidiana. En el desierto, podriamos ampliar nuestra percepcion y buscar algunas señales. Si no hay nada, podemos intentar percibir de donde viene el viento, que pasa con el sol, dejar algunas marcas sobre el camino recorrido, como pasa en tantos cuentos populares. Para evitar girar sobre nosotros, en el desierto de la escucha, tambien podemos seguir algunas huellas, que podrian ser nuevas obras, sujetos que generan un territorio imaginario. Pistas que no sirven para marcar un unico sentido sino para desarmarlo.

The Subtle Art of Short Fiction explores the power of short fiction in todays fragmented world. Renowned authors and critics offer advanced techniques for crafting nuanced, impactful stories. Learn to master short story structure, subtext, micro-tension, and sensory minimalism. Ideal for experienced writers seeking to refine their skills in this sophisticated art form, or those who love short fiction, and want to learn about the craft behind it. Essays and writing exercises by Dr Kerry Hadley-Pryce, Daisy Johnson, Matt Wesolowski, Sascha Akhtar, David Hartley, Mahsuda Snaith, Dr Jonathan Taylor, Sarah Schofield, SJ Bradley and Farhana Shaikh. With an introduction by Dr Paul March-Russell.

Most headlines fail for a simple reason: they say something, but they dont say anything that matters. Magnetic Headline Blueprint gives you a clean, proven framework for writing headlines that instantly communicate value, spark curiosity, and pull readers straight into your contentwithout gimmicks, fluff, or clickbait that disappoints.Inside this guide, youll discover exactly how to shift from clever-sounding phrases to benefit-led statements that earn attention fast. Youll learn how to identify the real promise behind your idea, front-load the payoff, and use simple structural patterns that work across articles, newsletters, landing pages, books, and social posts. Youll also learn the traps that weaken headlinesvagueness, filler language, soft verbs, and empty claimsand how to eliminate them with precision.Built for creators, marketers, writers, and anyone who wants their work to get read, this system transforms headline writing from guesswork into a repeatable high-impact skill. Clear, sharp, and practical, it helps you communicate value before your reader even blinks.Lead with the benefit. Say it clean. Make every headline earn its place.

A brilliant book doesnt begin with polishit begins with motion. Draftstorm Momentum gives writers a high-velocity system for blasting through creative hesitation, silencing the perfection trap, and producing a complete first draft faster than they ever imagined. Instead of obsessing over every sentence, youll learn to channel unfiltered ideas onto the page with unstoppable flowthen refine them later with clarity and intention.Inside this guide, youll discover how to generate rapid creative momentum, organize chapters on the fly, bypass the inner critic, and maintain a drafting rhythm that outpaces self-doubt. By combining mental conditioning, tactical writing bursts, and a repeatable momentum loop, this method transforms even hesitant beginners into confident, fast-moving creators.Whether youre crafting nonfiction, fiction, or digital content, this system teaches you how to get the raw draft down nowso you finally have something powerful to improve. Dynamic, liberating, and built for todays fast-paced creative world, it shows you how to write boldly, revise smartly, and complete manuscripts with newfound energy and precision.Move fast. Write freely. Shape brilliance after.

A vida de Carlos, marcada desde a infância por perdas profundas, visões enigmáticas e a presença constante do bem e do mal, segue um caminho inesperado quando ele conhece Amanda e Sophia — duas mulhe