Sinopsis de CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS (5TH ED.)
New, in-depth international cases, with a focus on today's technological advances; can be used alongside the best-selling textbook Contemporary Strategy Analysis or as a stand-alone text due to its broad view; cases include Cannondale, Grundig, and Dell Computer; full teaching notes for the cases will be made available on a much-enhanced CD-ROM and website.