📗 Libro en inglés COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA

Name: COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA
Author: Varios autores

Varios autores

ASHGATE PUBLISHING LIMITED- 9781472484161

Empresa Administración y dirección empresarial

Sinopsis de COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY IN THE DIGITAL ERA

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.