📗 Libro en inglés ENGAGED: THE NEUROSCIENCE BEHIND CREATING PRODUCTIVE PEOPLE IN SUCCESSFUL ORGANIZATIONS

Neuroscience is revolutionizing our understanding of human psychology and behavior.

Given that organizational results are created by the behaviors of people, and that people''s behavior is governed by how their brain responds to the world around them, it''s clear that if you understand how your people''s brains behave then your people management activities have a much better chance of succeeding.

This book offers readers both a solid understanding of the science and practical ways they can use it. Using this simple framework in every chapter the author moves seamlessly between the science and the value people get from applying it.

In each section, Brann addresses the questions:
What can I do today?
What can I put in place for the long-term?
What is the overall ideal vision?

By showing how to apply this new understanding to how you recruit, manage, and develop your people Brann enables you to deliver a step change in organizational performance and individual achievement.