What is a meatball sundae It s something messy disgusting and ineffective the result of combining two perfectly good things that don t go together Meatballs are the basic staples the things people need the stuff that used to be marketed quite well with TV and other mass market techniques The topping is new marketing MySpace websites YouTube and all of the magic that CEOs wish would shine atop their companies The problem New marketing is lousy at selling meatballs When confronted with the myriad opportunities presented by new marketing people usually ask How can we make this stuff work for us This as Seth Godin explains in his remarkable new book is exactly the wrong question Mapping out 14 trends that are completely remaking what it means to be a marketer and by extension transforming what we make and how we make it Godin shows how the question for any thriving 21st century business must be How can we alter our business to become an organization that thrives on new marketing Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world and shows you how to align your business to it
Ficha técnica
Editorial: Piatkus
ISBN: 9780749929480
Idioma: Inglés
Número de páginas: 256
Encuadernación: Tapa blanda
Fecha de lanzamiento: 15/01/2009
Año de edición: 2009
Especificaciones del producto
Escrito por Seth Godin
Seth Godin es autor de veintiún bestsellers internacionales que han cambiado la forma de pensar sobre el trabajo. Sus libros han vendido millones de ejemplares en todo el mundo y han alcanzado los primeros puestos de Amazon, “Business Week” o “The New York Times”. Además de su carrera como escritor, Godin es el fundador de las plataformas Yoyodyne y Squidoo, orador de TED y es conocido por escribir el blog de marketing más popular de internet. Godin es miembro del Marketing Hall of Fame, pero se considera, por encima de todo, “un profesor.” Descubre más sobre él en sethgodin.com.