OPERATIONS MANAGEMENT FOR EXECUTIVES

Operations Management for Executivesreviews all that managers should know to be able to turn the operations of their companies into a source of competitive advantage. Understanding operations is key to improve how any organization actually works. In fact, excellence and innovation in operations have played an essential role in many of the great success stories the business world has witnessed: Zara, Ikea, Dell, Amazon, Toyota, Alibaba, etc.

The authors explain operations management from a general management standpoint. They provide a practical guidebook focused on (i) explaining comprehensibly the key concepts and methodologies while avoiding unnecessary technicalities, (ii) analyzing the impact of operations in all areas of a company, such as marketing, finance or strategy, and (iii) revealing key levers to help managers realize the f...