📗 Libro en inglés PRACTICAL DIGITAL MARKETING AND AI PSYCHOLOGY

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting edge artificial intelligence technologies to maximise digital marketing strategies Psychology has long been a foundation for successful marketing strategies and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online In this exceptional book award winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts explaining the practical psychology and science you need to lift your marketing career to the next level Gabay explores how new technologies can be harnessed to increase their impact significantly The book provides practical tips and contemporary best practice examples including prompt engineering the psychology behind mission statements and logo design gamification the possibilities and pitfalls of social media among many more areas that will ensure your brand is trusted valued and desired This definitive book is perfect for marketing students up to PhD level and digital marketing PR and sales professionals looking for a fascinating compelling read packed with ideas and examples that combines academic excellence with practica