📗 Libro en inglés READING GRAPHIC DESIGN IN CULTURAL CONTEXT

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us in advertising branding packaging and fashion It situates these designs in their cultural and social contexts Drawing examples from a range of design genres leading design historians Grace Lees Maffei and Nicolas P Maffei explain theories of semiotics postmodernism and globalisation and consider issues and debates within visual communication theory such as legibility the relationship of word and image gender and identity and the impact of digital forms on design Their discussion takes in well known brands like Alessi Nike Unilever and Tate and everyday designed things including slogan t shirts car advertising ebooks corporate logos posters and music packaging