📗 Libro en inglés SELLING AND SALES MANAGEMENT (7TH ED.)

"This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature."Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of WarwickLooking for the definitive text on selling and sales management? Now in its 7th edition, David Jobber and Geoff Lancaster’s Selling and Sales Management, a long-standing classic, has been revised and updated to take into account recent developments in the theory and practice of selling. It places emphasis on international aspects of selling and sales management.