📗 Libro en inglés SERVICE STRATEGY (2ND ED.)

Sales flat? Profit down? Why? It?s not your product, it?s not the price, it?s not your promotion ? it?s your service levels stupid! Service Strategy tells you how to start providing the service that will bring customers back, whatever your prices. No fluff, no flim, no flam, just hard, practical advice and things you can do tomorrow to start getting better. The book for those who want to give more than lip service to customer service.The definitive practitioner text for the service sector.