GEORGE LOIS

Over 300 rap rhyhms, witticisms, inssults, wisecracks, politically incorrect quips, courageous stands and words of inspiration from the mind, heart and soul of the brash young Cassius Clay, as he steadily grew into the magnificient man who is Muhammad Ali.

$ELLEBRITY toots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover. Vanity Fair (February 2003) Legendary American adman and image-maker, GEORGE LOIS, was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his fifty-year career. Among Loiss creations are the I want my MTV campaign that first featured Mick Jagger the introduction of the Xerox culture, showing a chimpanzee deftly making copies the concept and name for the ubiquitous frozen-food product, Lean Cuisine dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbells soup and the legendary Think small campaign for Volkswagen. Lois recounts all of these campaigns and more than 140 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers, featuring the super famous, such as Jacqueline Onassis and Elvis, as well as a then young and unknown fashion designer, Tommy Hilfiger Hollywood royalty Jack Nicholson, Robert Redford, Dustin Hoffman musical greats Frank Sinatra, Mick Jagger, Madonna, Bob Dylan sports icons Muhammad Ali, Joe Namath, Mickey Mantle, Joe Louis politicians Richard Nixon, John F. Kennedy, Martin Luther King, Jr. and clients ranging from Cutty Sark whiskey to Olivetti, USA Today, Braniff International, and Pepsi. Illustrated with the original ads and images, ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. ELLEBRITY is not only a highly entertaining and personal album filled with exclusive insider information, but an incomparable defining document of the zeitgeist of an America era spanning over half a century as seen through Lois powerful print and TV images.