Jeff Bezos

«Cuando me preguntan quién, a día de hoy, está a la altura de genios innovadores como Leonardo da Vinci, Albert Einstein o Steve Jobs, no tengo ninguna duda: Jeff Bezos, CEO de Amazon», Walter I

El creador y CEO de Amazon nos revela los principios fundamentales que lo han guiado en la creación, dirección y transformación de esta compañía.«Cuando me preguntan quién, a día de hoy, está a la al

In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us. Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution: The importance of a Day 1 mindset Why "it's all about the long term" What it really means to be customer obsessed How to start new businesses and create significant organic growth in an already successful company Why culture is an imperative How a willingness to fail is closely connected to innovation What the Covid-19 pandemic has taught us Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time. Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.