KURT SCHWITTERS

The exhibition Kurt Schwitters. Avant-Garde and Advertising seeks to highlight jointly what at first glance would appear to be two divergent aspects of the work of Kurt Schwitters (18871948), one of the foremost figures of the European avant-garde in the last century: on the one hand, his collagesa technique of which he was a true master, along with Picasso, Hans Arp, Laszlo Moholy-Nagy and Hannah Hochand, on the other, his graphic design, a facet of his legacy that is much less familiar to the general public. To this end, the exhibition presents several of his celebrated collages from the period spanning the 1920s and the 1940s alongside an uninterrupted string of his work in graphic design and typography, with numerous and varied examples, ranging from books, posters, advertising pamphlets, magazines, ads for the press, letterheads, and printed matter for banks and businesses or for the post.

La exposición Kurt Schwitters. Vanguardia y publicidad quiere destacar de modo conjunto dos aspectos aparentemente muy diversos del trabajo de Kurt Schwitters (1887-1948), una de las figuras más relevantes de la vanguardia europea del pasado siglo. Se trata de sus collages procedimiento en el que, junto con Picasso, Hans Arp, Laszlo Moholy-Nagy o Hannah Hoch, fue todo un maestro y de su diseño grafico, quiza una parte de su legado menos conocida para el gran publico. Para ello, la exposicion presenta algunos de sus celebres collages de las decadas de los veinte a los cuarenta, sin solucion de continuidad con muchos ejemplos de su labor en el campo del diseño grafico y la tipografia, y tan diversos entre si como libros, carteles, folletos publicitarios, revistas, anuncios para prensa, papel timbrado o modelos para impresos bancarios, comerciales o postales.