Verne Harnish

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter-intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his auto workers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all times. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

Rockefeller: Las claves para generar riqueza es una compilación de las mejores prácticas adaptadas de algunas de las empresas mejor gestionadas del planeta y proporciona herramientas fáciles de utilizar para tomar decisiones estratégicas inteligentes y mantener a todo el mundo alineado y responsable con respecto a estas decisiones. Asimismo, incluye un capítulo instructivo escrito conjuntamente con Rich Russakoff, en el que se revelan tácticas ganadoras para conseguir financiación bancaria. Por último, incluye unos casos de estudio que demuestran la validez de los enfoques prácticos que en este libro se explican.Verne Harnish, el "gurú del crecimiento", enseña a los empresarios los fundamentos que generan la auténtica riqueza, los mismos hábitos que tipificaron la segunda etapa de la industria petrolífera cuando el enfoque disciplinado de John D. Rockfeller a la empresa remplazó al enfoque confuso de los primeros especuladores. Estos hábitos los tienen que adoptar todas las compañías que quieren prosperar en la próxima década.