Libros de Diseño gráfico, página 12 de 146

FREDES, ANDRESBienvenidos a otra edición de la serie Around Europe. Esta vez dedicado a la Promoción. Como ya es habitual en esta colección, visitamos diferentes países europeos para mostrar los diseños mas destacados, obra de una gran variedad de estudios de diseño que destacan por la gran calidad de sus trabajos. En este volumen disfrutaras de un viaje a traves del mejor diseño grafico europeo en materia de Promocion, saboreando el amplio menu que los grafistas europeos son capaces de ofrecer.

Esta exposición, con la que finaliza el ciclo anual de cinco exposiciones sobre diseño, muestra diez maneras posibles de diseñar a través del proceso de elaboración de diez productos que hoy podemos encontrar en el mercado. La tarea de diseñar un producto es un camino que el diseñador traza basandose en aspectos conceptuales, culturales, formales, tecnologicos y economicos, hasta definir y configurar el producto final, tal como llegara al usuario.

VictionarySongwriters and musicians convey complex emotions through their music, and graphic designers and artists are then faced with the challenge to create complimentary graphics to go with them. The vibe of the content, record and CD covers, tour posters, stickers and fan club accessories can transcend mere packaging and become timeless cultural ephemera. Focusing on contemporary designs from today's most exciting underground and indie music, pop, country, jazz, R&B, Hip Hop, alternative rock and electronica, "Musikraphics" features work ranging from pure graphics to photography, sticker, collage and silk screened art and innovative packaging for vinyl records and mp3.

Society for News DesignFeaturing work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-colour layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.

En un mercado excesivamente competitivo como el actual, es imprescindible trabajar para crear y desarrollar una marca que se diferencie de la competencia. Este libro muestra diseños, materiales y acabados que hacen que las bolsas, etiquetas y displays promocionales destaquen entre la multitud. El uso de una amalgama de materiales y tecnicas de impresion y produccion es un forma muy efectiva de comunicar el caracter, posicionamiento y atractivo de una marca, que los diseñadores graficos ahora pueden tomar prestadas de otras industrias como ingenieria, textiles, plasticos, ciencia y ecologia para crear superficies impresas que sean interesantes visualmente y al tacto. Este libro ofrece una profunda comprension de los materiales y tecnicas para aplicarlos en cualquier trabajo.

Asian countries have opened up during the last few decades and have kick-started a rapid development of the design sector. Thanks to globalization and the new media, the different cultures in Asia can inspire each other mutually. Also influence from Western commerce and contemporary pop-culture is substantial. Yet, Asian graphic design does not merely reproduce imported styles, but incorporate and mix them with styles of the visually-rich Asian heritage. This blend of the traditional and contemporary elements creates a colorful organic design in contrast to the increasingly technologized world of the West. From Jakarta over New Delhi to Tokyo, we can find young graphic designers shifting and breaking the moulds of design and creative expression. Asian graphic design will be an ever-increasing focus of interest in the decades to come. In this book about 50 young Asian Graphic Designers are introduced in alphabetical order with images of some of their best designs and a short characteristic. An index with contact information of the Designers is enclosed.

It was just over 60 years ago that Adolf Hitler and Benito Mussolini, two of the world''s most powerfully imposing leaders, died and their regimes crumbled. One of the most illuminating facts about this dark era of history is the way in which these tyrants, and others like them, used graphic design as an instrument of power. But how did these regimes succeed in influencing the minds of millions? It is in the visual language-the imagery, the typeface, the color palette-that the answers truly take shape. Phaidon Press is pleased to announce the publication of Iron Fists: Branding the 20th Century Totalitarian State by Steven Heller, the first illustrated survey of the propaganda art, graphics, and artifacts created by the totalitarian governments of Nazi Germany, Fascist Italy and the Communist regimes of the USSR and China. The book sets the disturbingly powerful graphic devices in historical context. The infamous symbols produced by these regimes are recognized universally: the swastika and gothic typography of Hitler''s Germany, Mussolini''s streamlined Futurist posters and Black Shirt uniforms, the stolid Social Realism of Stalin''s USSR and Mao''s Little Red Book. Author Steven Heller, a world-renowned design historian, who has long collected two-and-three-dimensional examples from this period, reveals how these symbols were used in a wide variety of propaganda, from posters, magazines and advertisements to uniforms, flags and figurines. In addition to using logos and symbols, all of the leaders researched in this book deliberately cultivated certain personal characteristics (Hitler''s mustache, Mussolini''s baldness, Lenin''s goatee, Mao''s smile), in anattempt to transform their corporeal selves into icons. These regime personalities were blanketed across public venues, from monuments to postage stamps. The Nazis, for example, installed an intricate graphic program that featured Hitler''s face as a "logo," a system remarkably similar to modern corporate identity creations. By integrating color images of artifacts with archival black and white photographs, Iron Fists offers unique insight into how these regimes were effective in using graphic design to further their causes. In the section on Fascist Italy, for example, there are numerous reproductions of stylized posters,

As promotional materials have evolved to conform to recent advances in technology and new media, styles have expanded to incorporate sophisticated design that reaches far beyond simple, text filled information. In fact, designs of direct marketing have improved to such an extent that they are now treated by some designers and compilers of artful and effective graphics, as collectables. These tools and materials have become an integral part of successful marketing strategies of brands that have achieved an amazing level of recognition and furthermore, garnered a devoted audience along the way. In 100% DM Direct Marketing we showcase the most impressive and effective materials including catalogues, leaflets, brochures, and invitations from the field of fashion to the leisure industry. 100% DM demonstrates how well designed direct materials can effectively communicate a long lasting message while developing and preserving a sophisticated audience.

Savoir, Lou Andrea Diman, Paz En un mundo en el que cada vez hay más información, las estrategias para llamar la atención pueden dar paso a la creatividad más genial. Pasen y vean. Diseño de invitaciones y promocion recoge invitaciones, postales, afiches y otras ideas ingeniosas que han servido para promocionar multiples acontecimientos y causas personales. La variedad de los proyectos escogidos, que van desde lo extravagante hasta lo sutil, construyen un paisaje amplio de las diferentes perspectivas de trabajo en el diseño grafico actual. Pasen y vean. Diseño de invitaciones y promocion no solo cautivara los iniciados en el mundo de la grafica, sino a todo aquel que sienta interes por conocer las propuestas mas originales de los diseñadores que marcan tendencia.

Juxtapoz Illustration presenta el perfil de artistas como MODE 2, KozynDan, Mike Giant, James Jean, Evan Hecox, Grotesk, Alex Pardee, Jeremy Fish y Morning Breath para dejar paso después a sus trabajos. Aunque todos los artistas que figuran en este volumen han experimentado exitos profesionales y artisticos, permanecen accesibles tanto al cliente comercial como al coleccionista de arte, representando perfectamente a este fenomenal movimiento moderno.

San Francisco based artist Jeremy Fish uses a recurring cast of characters to tell tall tales through his finely rendered paintings and illustrations. A bunny, the sea captain, the fish creatures, the winged skull and others recur in various combinations of fins, hands, wings and peg legs like a zoological fantasia with a surreal narrative. Fish has worked with Nike, creating a design for the Air Classic sneaker, designed countless skateboard decks and vinyl toys and most notably, collaborated with hip hop artist Aesop Rock for whom he designed the cover art and packaging for his album None Shall Pass as well as the 2006 release The Next Best Thing, an interactive childrens book with a limited edition vinyl 7. Once Upon a Time delivers Jeremys newest painting and sculptures and offers another glimpse into the cute and creepy world populated from the fertile mind of this internationally recognized artist.

The element of surprise, the unexpected, the shocking; these can be the most powerful tools in design for making an impact on an audience. This book is a collection of concepts and ideas that are extraordinarily unique; everything from unbelievably high budget campaigns to economically challenged ads. They will amuse, they will make you look twice, and they certainly will be remembered. Designers will find a bottomless font of inspiration in these pages. Ideas Unleashed is collected from around the world, not only from America, Europe, and Japan, but also from such places as South Africa, China, India, Indonesia, Malaysia, The Philippines, Peru, Chili, Guatemala, and Argentina--countries whose ads are rarely seen in the western world. It is interesting to see how different countries and cultures utilize such different design styles yet still have one thing in common--humor and wit. An outdoor Mini Cooper-shaped poster pasted right on the exit of a subway station stairs looks as if all the people walking into the station were getting in the car. A flyer, which looks exactly like a paper napkin with a lipstick-stained kiss is an instant attention-getter for a restaurant. No matter how far design technology has advanced and design skills vary, an effective design still originates from a human idea. This book shows readers this most important element in design. The contents are classified by item: outdoor and in-door campaigns, posters, catalogs, product packages, direct mailings, flyers, and more.

Next to New York and London, Paris has always been a major destination for street artists and aficionados. Multicultural and sophisticated, it is a city made for art of all kinds. Nowhere is the pulse of creativity more apparent than in its street art. Charged with colour, humour and social commentary, the 150 images captured in this book represent an open-air museum whose canvases are perpetually transformed. From the city centre to the outer banlieues, from stencil and spray paint to stickers, this collection reveals the creative energy fueling the Paris underground art scene.

The "Third Edition" continues its long tradition as a useful tool in the ever-changing world of packaging design. It features more than fifty new patterns and new material on the latest advances in closures. This hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use.

Best of Disc Art is a new and regularly updated series that reveals the best international design and packaging in the worlds of CDs, DVDs, and vinyl records. CD and DVD sales remain healthy, despite the unstoppable iPod, and high-definition disc technologies promise new formats that mix video, rich interactive content, and music. All that is exciting news for design and packaging, with a drive upmarket in terms of packaged discs, special editions, and limited-edition items that truly differentiate physical goods from downloads and online services. At the same time, vinyl remains a popular market. The bigger canvas of 12 inch sleeves, coloured vinyl, gatefold sleeves, and so on, remain very attractive to designers who can make stunning use of images, typography, colours, textures, and materials. Through detailed captions, plus mini interviews, Best of Disc Art shows how designers exploit the two- and three-dimensional qualities of disc packaging to create unique, collectible items. It explores not only the traditional elements of design image, illustration, typography, and packaging but also innovative materials and formats