Libros de Economía de la empresa, página 28 de 90

Discover how any brand can drive a winning direct to consumer strategy irrespective of market segments with insight and lessons from the global companies who have made their DTC business a success

An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities from crafting intricate industrial designs writing computer code and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs In Generative AI in Practice renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society Professionals technophiles and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs revolutionize business and question the foundations everything we do In this book Marr sheds light on the most innovative real world GenAI applications through practical examples describing how they are moulding industries like retail healthcare education finance and beyond You ll enjoy a captivating discussion of innovations in media and entertainment seismic shifts in advertising and the future trajectory of GenAI You will Navigate the complex landscapes of risks and challenges posed

En Lo que vendrá, Faith Popcorn, esta nueva Nostradamus del Marketing, ofrece cientos de ideas para nuevos productos a crear, negocios a poner en marcha y mercados para capturar.

Libro número 2 que recopila las tiras de Dilbert, publicadas en los diarios de medio mundo.

Learn how to take any story and make it perfectfrom storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.What makes a story perfect? How do you tell the perfect story for any occasion?We live in a story world. Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. But how do you turn a good story into a great story that informs, influences, and inspires?In The Perfect Story, Karen Eberleadership consultant, professional keynote storyteller, and TED speakershares the science of storytelling to teach you to:Leverage the Five Factory Settings of the Brain to hack the art of storytellingBuild a toolkit of endless story ideasDefine the audience for your storyApply a memorable story structureEngage senses and emotionsTell stories with dataAvoid common storytelling mistakesUse your body to tell dynamic storiesEnsure your story doesn't manipulateNavigate and embrace the vulnerability of storytellingWithout relying on complicated models or one-size-fits-all prescriptions, this book makes storytelling accessible with practical and impactful steps for anyone to tell the perfect story for any occasion.Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more.Whether you are leading a team, giving a presentation, hosting a podcast, selling a product or service, interviewing for a job, or giving a toast at a wedding, The Perfect Story will help you take your stories and make them perfect.

Como su nombre indica, este libro pretende ser una ayuda para trabajadores, profesionales, y directivos de restaurantes y hoteles pero también para estudiantes de formación profesional de cocina, servicio de restaurante, panaderia, reposteria, confiteria y alojamiento de hotel, tanto de grado medio como de grado superior. En este libro encontraras la manera de clasificar los costes del restaurante u hotel, como analizar los resultados obtenidos al final de cada ejercicio, mensual o anual, pero tambien, como hacer un escandallo correctamente, o redactar la ficha tecnica o de produccion. Encontraras diferentes maneras de poner precio a los platos en funcion de los objetivos de la empresa y tambien aprenderas a determinar el coste por persona de un servivio de buffet o selfservice, etc. En la parte final me ha parecido bien incluir aspectos mas tecnicos de gestion de la empresa para que puedan ser utiles a los mas emprendedores que piensen en crear su propio negocio como determinar la viabilidad de explotacion de la emprea, calcular el punto muerto o de equilibrio, calcular los costes relacionados con el personal, etc. Finalmente para interpretar la marcha del restaurante he incluido algun aspecto que sera de gran ayuda como el balance de situacion y su analisis, el estudio de las principales ratios a analizar en restauracion y tambien de rentabilidad de la empresa. Para facilitar su comprension, cada concepto esta acompañado de ejemplos y ejercicios resueltos que seran de mucha ayuda al lector.

Learn the keys to energizing your writing, engaging readers, and breaking out with influence.What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articlesthey need punch to gain influence. Clear structure and logic alone wont do. To engage readers, you need to make mentally stimulating choices in languagechoices that electrify your readers mental hotspots.Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.As a reader, you will:Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.Learn the eight time-tested writing strategiesstrategies you can apply immediatelyto become a better, more impactful writer and communicator.Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.

Unleash the power of storytelling to transform your talks, speeches, and presentationswhether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners.Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the countrys top experts on story presentation and speech writing.In The Art of the Tale, expert storytellers Steven James and Tom Morrisey team up and tap into their lifetimes of experience to show you how to prepare stellar presentations, tell stories in your own unique way, adapt your material to different groups of listeners, and gain confidence in your ability as a speaker. In this book, youll learn why:practice doesnt make perfect.you should never tell the same story twice.there is no right way to tell a story.its best to avoid memorizing your stories.Youll also find helpful hints on:gaining confidence in your ability as a storyteller.connecting with your audience.matching your expectations with those of your listeners.understanding what makes a good story.drawing truth out of stories you wish to tell.crafting and remembering stories.shaping your memories into inspiring stories.Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time by using this unique resource provided by two of the nations premier communicators, who tap into their experience to share a lifetimes worth of insights and expertise.

Whether you currently work to create products and services that use machine learning or would like to in the future this practical book teaches you the basics and advanced aspects of the production

Interconnecting the concepts of sustainability innovation and societal transformation this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future and also identifies the difficulties and challenges along the way

This book presents a comprehensive study of the role that the Blue Flag beach program has played around the world considering economic social and environmental perspectives

This book is a combination between the smart healthcare system and the intelligent transportation system based on the AI Each chapter presents cuttingedge research and practical applications

This new book of leadership narratives fleshes out the reality of working to achieve change in primary care and will be relevant to a wide primary care audience empowering both clinicians and non clinicians to recognize and use their leadership qualities

This book analyses corporate rescue laws processes and policies prescribed in corporate insolvency or bankruptcy laws and employment laws of the UK and the US with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings The commencement of formal insolvency proceedings by an employer affects employees rights and interests Employment laws seek to protect employees rights and interests while insolvency laws seek to promote corporate rescue which may entail workforce changes Consequently this creates a tension between whose interest insolvency law should give primacy of protection The book analyses how corporate rescue processes such as administration pre pack business sales company voluntary arrangements receivership and liquidation impact employee rights and protection during corporate rescue proceedings in both jurisdictions It goes on to address how the federal system of government in the US and the diffusion of power between federal and state law jurisdictions impact a uniform code of employee protection during Chapter 11 bankruptcy reorganisation proceedings The book considers how an interpretative approach to law Dworkin s Interpretative Theory of Law may be used to balance bo

Este libro es el resultado de las ocho primeras temporadas del podcast BrandStocker: el decano de los podcasts de branding, historia y cultura de marca en español. Ocho años de investigación y análisis de centenares de historias curiosas que revelan como surgieron las marcas mas iconicas. Desde sus origenes insolitos, hasta los aciertos y desaciertos de sus fundadores y directivos, esta obra analiza todas esas decisiones y circunstancias que hicieron que esas marcas lograran el exito y, en ocasiones, fracasaran. En estas paginas hay una abundante mezcla de historia, marketing, curiosidades, diseño y branding. Por eso es una lectura altamente recomendada para branders, diseñadores, entusiastas del marketing, amantes de la historia y apasionados por las curiosidades.

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