Libros de Estudios y ensayos, página 66 de 333

Artificial Intelligence and Ethics is a general and wideranging survey of the benefits and ethical dilemmas of AI The book will be of particular interest to business stakeholders including executives scientists ethicists and policymakers considering the complexities of AI and how to navigate these

Digital Marketing Fundamentals covers the entire marketing process The academic theory behind Digital Marketing as well as techniques and media are discussed Digital Marketing Fundamentals is easytoread and contains many international examples The Dutch version of this book has become a standard issue in The Netherlands

The book brings together international contributors to provide examples from a wide range of industries and firms including the retailing and agrifood industries and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation

From Silicon Valley to the streets of Beijing this is a book about a revolution in the making a story of human invention and a guide to the future

The return of the best selling award winning economist extraordinaireWith the same powerful evidence and range of reference as his global bestseller Capital in the Twenty First Century and in columns of 700 words rather than 700 pages Chronicles sets out Thomas Piketty s analysis of the financial crisis what has happened since and where we should go from here Tackling a wider range of subjects than in Capital from productivity in Britain to Barack Obama it comprises the very best of his writing for Liberation from the past ten years Now translated into English for the first time it will further cement Piketty s reputation as the world s leading thinker today

El lector podrá encontrar en este libro las claves de la digitalización del sector fi nanciero, entendiendo cuándo y por qué empiezan a aparecer las Fintech, startups que desafi aron el contexto del sector fi nanciero y usaron la tecnologia como arma para

La presente obra constituye el resultado de la tercera edición de las Jornadas de Estudio de la Insolvencia del País Vasco, que en esta ocasión se han celebrado en San Sebastian (Donosti) los días 25 y 26 de enero de 2024, como continuacion -y cierre- de las que tuvieron lugar en Vitoria y en Bilbao en 2023. El hilo conductor de todas las sesiones ha sido el de los cambios introducidos por la Ley 16/2022, de 5 de septiembre, de reforma del Texto refundido de la Ley concursal, que ha incorporado a nuestro ordenamiento la Directiva (UE) 2019/2023. Al igual que en las ocasiones anteriores, los trabajos se agrupan en torno a cinco grandes bloques tematicos: los principios informadores del nuevo Derecho de la insolvencia y la reestructuracion empresarial, exoneracion del pasivo insatisfecho, medidas de eficiencia introducidas en el procedimiento concursal y, la gran novedad de la reforma, que es el procedimiento especifico de microempresas (que ya ha pasado a ser una realidad en nuestra practica concursal). Aunque los bloques se mantienen para dar continuidad a la obra, logicamente son diferentes los temas y los autores que los abordan. Como viene siendo habitual, en este tercer volumen se explican, con rigor cientifico y vision practica, los aspectos mas interesantes de la reforma. Se hace especial enfasis en los problemas que suscita su aplicacion y las interpretaciones mantenidas por quienes tienen que enfrentarse diariamente a los mismos para articular una respuesta. Esta obra completa el catalogo de Thomson-Reuters Aranzadi.

Incluye estudios del ámbito jurídico y económico sobre diversos temas de actualidad relacionados con la economía digital y la sostenibilidad.?Análisis de los riesgos empresariales derivados de la inteligencia artificial.?Divulgacion de informacion sobre Inteligencia Artificial en los informes anuales de empresas españolas cotizadas.?Garantias y el control de las actuaciones administrativas automatizadas.?Impacto de las politicas sobre RSC y de la fortaleza del gobierno corporativo en la ecoeficiencia de las empresas energeticas.

El volumen que el lector tiene en sus manos recoge una selección de trabajos presentados al XVIII Coloquio del Grupo de Geografía del Turismo, Ocio y Recreación de la Asociación Española de Geografía y se centra, desde la perspectiva de los territorios de interior, en las nuevas dinamicas socioeconomicas y procesos territoriales que afectan tanto a los espacios rurales como urbanos, pero sin olvidar tampoco los consolidados y maduros espacios litorales, asi como en los nuevos paradigmas de interpretacion y las nuevas perspectivas y metodos de investigacion. Dadas las fechas en que se celebro el Coloquio, finales de 2022, las distintas voces y contribuciones despliegan un complejo catalogo de experiencias, analisis y propuestas elaboradas en un tiempo de crisis y que, en un contexto pos-pandemico, pretendian servir de brujula para reorientar politicas y actuaciones hacia modelos y territorios turisticos mas sostenibles e inteligentes. El tiempo dira si tras la crisis mundial se ha sabido aprovechar la oportunidad para repensar y reorientar el sector. En cualquier caso, para todo ello necesitamos mas y mejores datos que, debidamente validados, den respuesta a nuestra incertidumbre. Pero la informacion no es conocimiento, necesitamos que la primera se encuentre con la experiencia, los valores y la comprension contextual, con los procedimientos, los metodos y su aplicacion. Los distintos textos y trabajos aspiran a servir de referencia a todos aquellos interesados en el sector turistico y su evolucion, ya pertenezca a la academia, la esfera de responsabilidades politicas y tecnicas en materia de planificacion turistica, el sector empresarial, o las redes y tejidos ciudadanos mas sensibilizados ante los impactos -positivos y negativos- del turismo.

La Tierra no pertenece a los hombres, los hombres pertenecen a la Tierra y debemos protegerla, aunque solo sea por puro interés de supervivencia. Esa es la filosofía que recorre este libro. Y La Economia de la Conducta Sostenible (ECS), y en concreto los

El propósito del autor es diseccionar la guerra en varios de sus componentes: clases de guerras, sus diversos armamentos, sus principios, estrategias, tácticas, batallas importantes, lo que piensan sobre ella diferentes personajes historicos, su repercusion en la economia, etc., para que, al conside...

In a VUCA world which is becoming increasingly volatile uncertain and complex companies organizations and states must respond promptly and adequately to the respective situations Making decisions based on past experiences is less successful in these times than having an accurate understanding of current conditions The importance of empirical sciences continuous environmental observation timely analysis of causal relationships and deriving new insights from them is increasing From this it can be deduced which measures are likely to achieve one s goals with predictable probability such as which price for an offer generates the desired demand or which marketing measure reaches the desired target group Where classical statistics were once used for calculations and predictions today free open source tools like R allow data in various formats and from any number of sources to be read in processed and analyzed using methods of Artificial Intelligence and Machine Learning The results can then be perfectly visualized so that decision makers can benefit quickly and effectively The age of Data Science has arrived Digitalization is more than a buzzword or a promise it is actionable and usable for everyone This book teaches you based on the latest version

Este libro busca desarrollar una teoría general sobre las integraciones económicas. Ofreciendo un enfoque integral y sistemático frente al análisis tradicional, a menudo casuístico y eurocéntrico. En un contexto donde todos los Estados participan en procesos orientados a la armonizacion o unificacion economica, esta obra aborda la falta de un marco teorico basico. Que explique de manera inductiva y holistica su configuracion, estructura, evolucion y finalidad.

This book has been specially designed for undergraduate students who are studying the subject of Operations Research and seek to deepen their theoretical understanding while developing practical prob

Based on a theoretical analysis and supported by both explorative qualitative and quantitative research this book examines the many reasons why an initiative becomes an innovation and why some organizations are better at innovation than others Developing Capacity for Innovation in Complex Systems offers insights into the history of the idea of innovation as well as knowledge around different discourses on innovation The purpose of this book is to help organisations further their aspirations and work with innovation It is based on three premises 1 that capacity can be developed 2 that it is worthwhile trying to do so and 3 there are however no guarantees for success Providing a comprehensive view of innovation and discussing the theoretical challenges the book contributes towards a holistic theory for capacity building for innovation The book conveys frameworks methodologies and tools that are used in terms of innovation and it explains positive strategies for innovation that are being developed Complexity theory is presented and attributed to the construct of innovation to further the understanding of the intricacies and fallacies of innovation work This book will be of direct interest to scholars and subject matter experts in the field of innovat

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability focused approach Essentials of Marketing is underpinned by six pillars which flow through each chapter marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success The book demystifies theory by placing it in contexts which are recognisable to a diverse readership using real life case studies and examples designed to engage today s technologically savvy and internationally oriented students The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant marketing manager and marketing director within regional markets applying the knowledge that they have learned in each chapter into modern realistic contexts which simulate a marketing career Key features to aid learning and comprehension include case studies chapter objectives and summaries key learning points and key questions With a uniquely accessible and applied approach Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing marketing management and principles of marketing modules Digital

This edited collection explores how the value of training and skills invested in internationally educated health professionals is transferred and transformed and in some cases tarnished at all stages of the international migration process

A new approach to dynamic allocation and pricing that blends dynamic paradigms from the operations research and management science literature with classical mechanism design methods.Dynamic allocation and pricing problems occur in numerous frameworks, including the pricing of seasonal goods in retail, the allocation of a fixed inventory in a given period of time, and the assignment of personnel to incoming tasks. Although most of these problems deal with issues treated in the mechanism design literature, the modern revenue management (RM) literature focuses instead on analyzing properties of restricted classes of allocation and pricing schemes. In this book, Alex Gershkov and Benny Moldovanu propose an approach to optimal allocations and prices based on the theory of mechanism design, adapted to dynamic settings.

Experts from the natural and social sciences examine the coexistence of productive and exploitative behavior strategies observable in many species at many levels.In the natural world, some agents (investors) employ strategies that provide resources, services, or information, while others (exploiters) gain advantages through these efforts. This behavior coexists and can be observed in many species and at many levels. For example, bacteria depend on the existence of biofilms to synthesize constituent proteins; cancerous cells employ angiogenesis to feed a tumor; and parents forgo vaccinating their children yet benefit from herd immunity. Two independent research traditions have developed to analyze this behavior--one couched in evolutionary theory championed by behavioral ecologists, the other in social science concepts advocated by economists. In this book experts from economics, evolutionary biology, behavioral ecology, public health, and anthropology look for commonalities in understanding and approach.