📱 eBook en inglés CHANGE MANAGEMENT

Introduction – Why Change Management? We live in a time in which change is no longer an exception but the rule. Markets shift, technologies disrupt entire industries, customer expectations evolve overnight, and social and demographic trends reshape the workforce. Organizations that once could rely on stable routines now find themselves in a constant state of adaptation. Change, however, is not only an external phenomenon. It also happens inside organizations and within people. Leaders change, strategies are revised, teams are restructured, new business models are introduced, and digital tools radically transform how work is done. Each of these shifts affects real people with real feelings, habits, fears, hopes, and personal stories. In this context, change management has become a core capability for every organization and for every individual who takes responsibility—whether for a team, a project, or their own professional journey. At its heart, change management means the systematic and solution-oriented handling of change processes, rather than letting change "just happen" and hoping for the best. It is about preparing and guiding transitions in a structured, transparent, and humane way.