📱 eBook en inglés FESTIVAL MIRAGE: INFLUENCER FRAUD OF THE DECADE

Tents, Wire-Transfers, and the Social Media Deception in the Modern Experience Economy, 2017

CHLOE KENSINGTON

epubli- 9783565385102

Marketing y publicidad

Sinopsis de FESTIVAL MIRAGE: INFLUENCER FRAUD OF THE DECADE

It was billed as the ultimate luxury music festival on a private Bahamian island, promoted by the worlds biggest supermodels with a cryptic, viral orange square on Instagram. Thousands of millennials wired massive sums of money for the promise of private jets, gourmet food, and exclusive beachside villas. What they arrived to was a flooded gravel pit, inadequate disaster relief tents, and a sad cheese sandwich in a foam box.
The Fyre Festival was not just a logistical failure; it was a masterful exploitation of the modern "experience economy." The organizers understood that in the age of social media, the digital illusion of a luxury event was far more persuasive than the actual physical infrastructure. By leveraging the unquestioned authority of top-tier influencers, they bypassed traditional marketing scrutiny and collected millions for an event that structurally did not exist.
This book deconstructs the psychology of influencer fraud and event mismanagement. You will examine the reckless wire transfers, the total absence of sanitation logistics, and the devastating fallout for the local Bahamian workers who were never paid.
Look behind the glamorous Instagram filters. Learn how the desperate pursuit of digital status fueled the most spectacular and humiliating marketing scam of the decade.

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Ficha técnica


Editorial: Epubli

ISBN: 9783565385102

Idioma: Inglés

Fecha de lanzamiento: 05/04/2026

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