📱 eBook en inglés FRANCHISE CANNIBALIZATION: TERRITORIAL SABOTAGE IN FAST FOOD EXPANSION

Saturation, Proximity, and the Financial Ruin of Corporate Over-Scaling in Retail Networks

JENNIFER ROMERO

epubli- 9783565387250

Empresa Administración y dirección empresarial

Sinopsis de FRANCHISE CANNIBALIZATION: TERRITORIAL SABOTAGE IN FAST FOOD EXPANSION

Buying a fast-food franchise is universally marketed as a safe, turnkey path to generational wealth. The corporate parent provides the branding, the menus, and the marketing. But a sinister financial conflict of interest lies at the core of the franchise model: the corporate parent makes money from top-line revenue, while the individual owner only survives on bottom-line profit.
To satisfy Wall Streets demand for infinite growth, corporate headquarters routinely approve the construction of new franchise locations dangerously close to existing ones. This aggressive territorial saturation increases the parent companys overall regional revenue, but it violently cannibalizes the customer base of the original franchisee. Overnight, a profitable, loyal business is starved of foot traffic by the very brand they paid to represent.
This book uncovers the ruthless mathematics of retail over-scaling. You will analyze the deceptive phrasing of "exclusive territory" clauses in franchise contracts, the devastating bankruptcies of small-business owners, and the lawsuits tearing apart massive global restaurant chains.
Look beneath the golden arches. Discover how aggressive corporate expansion strategies intentionally sabotage their own partners to artificially inflate quarterly earnings.

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Ficha técnica


Editorial: Epubli

ISBN: 9783565387250

Idioma: Inglés

Fecha de lanzamiento: 06/04/2026

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