📱 eBook en inglés FROM STARTUP TO SCALE-UP: BUILD SYSTEMS

This book explores the strategic transition from startup agility to scale-up infrastructure, examining how enterprises evolve beyond founder-dependent operations. It reveals patterns in organizational friction that emerge when informal workflows must transform into documented systems, and when personal relationships must yield to scalable processes.
The content reframes the startup-to-scale-up shift not as a growth milestone but as an infrastructure metamorphosis requiring deliberate system construction. Readers will examine frameworks for identifying which founder behaviors must be systematized, which team dynamics must be restructured, and which operational bottlenecks threaten sustainable expansion.
Through systematic analysis of transition phases, the book reveals how successful scale-ups build repeatable systems while preserving entrepreneurial responsiveness. It navigates tensions between standardization and flexibility, exploring decision models for process documentation, delegation structures, and technology architecture that enable growth without founder burnout or quality erosion. The work addresses hiring sequencing, knowledge transfer, and cultural evolution that sustain momentum through organizational complexity.