Ebooks de economía, página 2 de 6

Gente que constrói apresenta as angústias, dúvidas e desafios de 10 empreendedores que ajudaram a erguer o Brasil dos últimos 60 anos.Organizado por José Eduardo Martins e Mara Luquet, o livro traz relatos em primeira pessoa, colhidos em longas entrevistas.Neles, empresarios de diferentes geraçes revisitam escolhas dificeis, crises, quase fracassos e vitorias improvaveis.Mais do que historias de sucesso, so narrativas sobre coragem, resiliencia, intuiço e responsabilidade diante de equipes e familias.O leitor acompanha momentos decisivos que vo de pequenos negocios familiares a empresas que se tornaram referencias nacionais e globais.Resultado: um painel vivo do empreendedorismo brasileiro, longe do glamour das promessas faceis e ancorado na experiencia de quem construiu na pratica.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

Vendas que Conectam é mais do que um guia sobre técnicas de vendas — é um convite para transformar cada negociação em uma relação humana autêntica.Neste livro, Hermógenes Monteiro mostra como a verda

Este livro enfatiza a aplicação da Matemática Financeira, especialmente voltada ao sistema de capitalização composto e à análise de viabilidade econômica de investimentos, com base nos princípios da

The Robert Collier Letter Book distills persuasive correspondence into a replicable craft. Part manual, part anthology, it reproduces successful mail-order letters and dissects their structureheadline and opening, body copy, offer, guarantee, and postscript. Colliers plainspoken, rhythmic style advances a reader-first ethic: enter the conversation in your prospects mind, translate features into benefits, and move attention toward action. Rooted in the interwar boom of direct response, and in dialogue with Claude Hopkins while prefiguring John Caples, it couples psychological insight with disciplined testing, list selection, and timing. Collier was a seasoned mail-order practitioner tied to the Collier publishing enterprise, where he sold books and courses by post and tracked results with scientific rigor. His broader interest in applied psychology, evident in The Secret of the Ages, informs the books emphasis on motive, narrative, and proof. Recommended to copywriters, entrepreneurs, fundraisers, and students of rhetoric, this volume remains startlingly current. Its frameworks, case analyses, and humane ethic of service over hype translate seamlessly to email, ads, and landing pages. Read it to design offers, test intelligently, and persuade responsiblyone letter, one reader, at a time.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Fifty Years in Wall Street is Henry Clewss capacious memoir-history of American finance from the 1850s to the twentieth century. Mixing eyewitness narrative with asides, Clews recounts the 1857, 1873, and 1907 panics; the 1869 gold corner and Erie wars; and encounters with Gould, Fisk, Vanderbilt, and Drew. Urbane yet moralizing, the prose alternates anecdote with maxims, producing a hybrid of chronicle, character sketch, and investors catechism. As a Gilded Age insiders testamentexpanded from earlier reminiscencesit stands near Lawsons exposes and anticipates Lefevres Reminiscences, yet insists on prudence amid speculation. Clews, a British-born banker who emigrated young and founded his own Wall Street house, writes from the double vantage of participant and commentator. Decades in brokerage, syndicate work, and public advocacy yielded a reformist sensibility without blunting the traders eye. His market letters and civic engagements honed the explanatory voice here, linking episodic scandal to the structures of credit, confidence, and crowd psychology. Scholars of financial history, students of capitalism, and reflective investors will value it as a primary sourcerich in detail, frank in bias, and instructive. Read it for its portraits and parables, and for its steady insistence that character, not cleverness, governs markets in the long run.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Set in the remade boulevards of Second Empire Paris, The Ladies Paradise follows the rise of a vast department store and those drawn beneath its glass roofs: Denise Baudu, a provincial salesgirl; Octave Mouret, the calculating proprietor; and the small tradesmen, including Denises uncle, crushed in its wake. With panoramic sweep and exacting detailfabrics, light, crowdsZola composes a naturalist study of modern consumption, extending the Rougon-Macquart inquiry into how environment and market forces shape character. The novel marries documentation to lyrical set pieces, turning the store into both mechanism and myth. A leading architect of Naturalism, Emile Zola conceived the twenty-novel Rougon-Macquart as a natural and social history of a family under the Second Empire. For this installment he filled notebooks from on-site study of Le Bon Marche, interviewed clerks, and modeled Mouret on retail innovators. Having introduced Mouret in Pot-Bouille, Zola here probes how modern commerceand the feminized world of shopwork and shoppingreshape desire and opportunity. Readers of nineteenth-century fiction, urban history, and business studies will relish this lucid, humane novel: a compelling Bildungsroman for Denise and a foundational portrait of consumer capitalisms allure, its casualties, and its still-familiar theater.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Author Biography · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Capital: The Process of Capitalist Production as a Whole advances Marxs analysis from value production to the distributional forms of surplus value as profit, interest, and rent. Volume III traces the average rate of profit, prices of production, the credit system, joint-stock capital, merchants capital, and ground rent, culminating in a crisis theory. Dense, dialectical, and polemically precise, it extends and corrects classical political economy. Edited posthumously by Engels from disparate manuscripts, it nonetheless attains systematic reach. Marx, a German philosopher-economist living in London exile, forged these chapters amid British Museum research and the panics of 185758 and 1866. Ill health, precarious finances, and leadership in the workers movement intensified his drive to uncover capitalisms "laws of motion." Collaboration and correspondence with Engels furnished organization, editorial aid, and empirical ballast. This volume is essential for economists, historians, sociologists, and theorists seeking a rigorous account of profit rates, finance, and crisis. Demanding yet clarifying when read alongside Volumes I and II, it equips readers to analyze how modern capitalism reallocates and masks value. A landmark of critical inquiry, it repays careful, methodical study.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Author Biography · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

In Progress and Poverty, Volumes I and II, Henry George tackles the puzzle of rising wealth amid persistent want. In lucid, polemical prose that fuses moral philosophy with political economy, he reworks classical theories of rent, wages, and interest, indicts speculative landholding, and advances the single tax on land values. Set against Gilded Age depressions, the work moves from diagnosis to institutional remedy. George, a self-taught printer and journalist, forged his economics from experience in Californias land booms, railroad privilege, and the Long Depression of the 1870s. Observing unemployment amid mechanization and urban squalor, he embraced a natural-rights republicanism hostile to monopoly. His reporting furnished cases; his moral imagination and rigorous deduction supplied the architecture of this reformist treatise. Recommended to economists, historians, urban planners, and engaged citizens, this book provides a disciplined framework for confronting inequality, housing scarcity, and tax design. As both historical document and policy blueprint, it clarifies how public capture of land rents can align growth with justicemaking Georges argument strikingly contemporary and essential.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Published in 1923, A Tract on Monetary Reform is a lucid diagnosis of postWorld War I monetary disorder and a manifesto for stabilizing the domestic price level. Combining crisp polemic with empirical care, Keynes dissects inflation and deflation as "arbitrary and inequitable" redistributions, reframes the quantity theory as a practical guide to policy, and urges a managed currency over mechanical fidelity to gold. He advances index-number stabilization and assigns central banks the duty of safeguarding the internal value of money, warning against restoring prewar parities; the lapidary reminder, "in the long run we are all dead," punctuates his impatience with purely long-run cures. Keynes wrote as a Cambridge economist and seasoned Treasury official, shaped by wartime finance and the Versailles aftermath. His close observation of European hyperinflations and British deflation, together with looming plans to return to gold, compelled a brisk, unsentimental treatise in which statistical reasoning, institutional detail, and policy design are inseparable. This book merits close reading by economists, historians, and policymakers concerned with inflation targeting, central bank mandates, and the perennial trade-offs of monetary regimes. Clear, compact, and prescient, it illuminates the foundations of modern monetary policy while remaining acutely relevant to todays dilemmas of price stability and financial credibility.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Author Biography · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

Report on Manufactures is a state paper that fuses economic reasoning with republican statecraft. Written in 1791, it lays out a comprehensive program to accelerate American industry: moderate protective tariffs, targeted bounties and premiums, encouragement of patents and skilled immigration, and federal support for internal improvements. Hamilton defends division of labor, mechanization, and diversification as sources of national wealth and resilience, explicitly countering agrarian exceptionalism. The prose is lawyerly and enumerative, marshalling comparative examples from Britain and continental Europe, and embedding policy within a wider Atlantic debate over commerce and national power. A West Indian immigrant, Revolutionary War aide to Washington, and the new republics first Treasury Secretary, Hamilton had just established public credit and the national bank when Congress asked for this report. Wartime shortages, exposure to British mercantilism, and a realist concern for security convinced him that manufacturing capacity was essential to independence and prosperity. Readers interested in economic history, political theory, and policy design will find a foundational blueprint here. Whether one embraces or contests its activism, the Report remains indispensable for understanding American state formation, the infant-industry argument, and the origins of a national innovation system.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Author Biography · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

First published in 1776, The Wealth of Nations advances a sweeping analysis of commercial society. Smith dissects the division of laborfamously, the pin factorydistinguishes natural from market prices, and traces capital, money, and trade. In lucid Enlightenment prose, he dismantles mercantilism, argues for freer commerce, and delineates limited public functionsdefense, justice, infrastructurefounding classical political economy while grounding theory in historical examples and institutional detail. Adam Smith (17231790), Scotlands leading moral philosopher and Glasgow professor, carried into this work insights from The Theory of Moral Sentiments and a lifelong dialogue with David Hume. Travels in France while tutoring the Duke of Buccleuch brought him to the physiocrats, especially Quesnay and Turgot, sharpening his empirical method and his conviction that secure property and impartial justice foster prosperity. For readers of economic policy, intellectual history, or the ethics of markets, this book remains indispensable. It rewards careful study not as a brief for unbounded laissez-faire but as a nuanced blueprint that balances liberty with institutions. Students, policymakers, and reflective citizens will find lasting tools to think clearly about growth, taxation, trade, and the state.Quickie Classics summarizes timeless works with precision, preserving the authors voice and keeping the prose clear, fast, and readabledistilled, never diluted. Enriched Edition extras: Introduction · Synopsis · Historical Context · Author Biography · Brief Analysis · 4 Reflection Q&As · Editorial Footnotes.

A Primeira Casa Sem Medos é um guia prático para quem quer comprar casa em Portugal de forma consciente, segura e sem surpresas. Escrito por quem já passou por todo o processo, este livro explica de forma clara como funciona o credito habitaço, os impostos associados a compra de casa (IMT, Imposto de Selo, escritura e registos) e os contratos mais importantes, como o CPCV.Ao longo das paginas, o leitor aprende a analisar a sua situaço financeira, a calcular a taxa de esforço, a definir uma prestaço mensal segura e a compreender o verdadeiro impacto de assumir um compromisso de longo prazo. So apresentados exemplos de contas reais, checklists em cada fase do processo e modelos de mensagens para comunicaço com bancos e mediadores imobiliarios, facilitando a tomada de decises. Este livro destina-se a quem procura a sua primeira habitaço, a quem se sente perdido perante a burocracia e a quem quer evitar erros comuns que podem custar milhares de euros. Para alem da componente tecnica, aborda tambem a dimenso emocional da compra de casa, ajudando o leitor a tomar decises mais calmas, seguras e alinhadas com os seus objetivos de vida.

Você não precisa ser um expert em tecnologia para dominar o digital. Com uma linguagem acessível, exemplos reais e foco total em resultado, este livro é um mapa prático para quem quer acelerar as ve

Liderar vai muito além de definir metas e cobrar resultados — é sobre criar o clima onde as pessoas escolhem dar o seu melhor.Em Clima Forte, Time Forte, Bernardo Caires apresenta nove passos prático

"A part of all I earn is mine to keep."Travel back 4,000 years to ancient Babylonthe wealthiest city of the ancient worldto discover the universal laws of prosperity that remain as true today as they were then. Through the story of Arkad, a humble scribe who became the richest man in the kingdom, George S. Clason reveals the simple, foolproof principles for acquiring, keeping, and multiplying money. This isnt just a book about finance; its a blueprint for life that has helped millions escape the "lean purse" and build a lasting legacy.The Power of the Parable: Unlike dry financial textbooks, The Richest Man in Babylon uses engaging storytelling to demystify complex concepts. From the "Five Laws of Gold" to the wisdom of the camel trader, these stories provide actionable advice on debt repayment, wise investments, and the psychological discipline required to build wealth.Financial Literacy for Everyone: Whether you are struggling with debt or looking to optimize your investments, Clasons advice is remarkably accessible. He emphasizes the "10% Rule"the habit of paying yourself firstand the importance of seeking counsel from those who are experts in their fields. It is the ultimate guide for anyone looking to transition from a life of scarcity to a life of abundance.Ancient wisdom for modern success. Purchase "The Richest Man in Babylon" today and start your journey to wealth.

First published in 1776, The Wealth of Nations is the cornerstone of modern economics. Adam Smith examines how nations generate prosperity through division of labor, productivity, free markets, and competition. Introducing concepts such as the "invisible hand," supply and demand, and economic self-interest, Smith reshaped political economy forever. Clear, rigorous, and remarkably relevant, this timeless classic remains essential reading for students of economics, business, politics, and history.

A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóri

This book offers a comprehensive overview of ESG issues in real estate investments, from content to systematic implementation. It combines global, regional and local perspectives, focussing on investments. The book builds a bridge between theory and practice with the aim of explaining the ESG and responsible investment terminology and its abbreviations. As a practical toolkit written by 30 authors with various professional backgrounds and nationalities, it supports readers taking a holistic view of ESG issues, making informed decisions and implementing ESG in property investment practice.Contents: Global ESG dynamics and standards The real estate investment market, ESG & investment, finance, greenwashing Due diligence, valuation, and user perspective Deep dives, f. ex. CRREM, water, brownfields, insurance and AI Contracts, procurement, and regulatory frameworks Global, regional and local perspectives, spanning from Africa, Asia, EU & UK to the US and Latin America

This book offers a comprehensive overview of ESG issues in real estate investments, from content to systematic implementation. It combines global, regional and local perspectives, focussing on investments. The book builds a bridge between theory and practice with the aim of explaining the ESG and responsible investment terminology and its abbreviations. As a practical toolkit written by 30 authors with various professional backgrounds and nationalities, it supports readers taking a holistic view of ESG issues, making informed decisions and implementing ESG in property investment practice.Contents: Global ESG dynamics and standards The real estate investment market, ESG & investment, finance, greenwashing Due diligence, valuation, and user perspective Deep dives, f. ex. CRREM, water, brownfields, insurance and AI Contracts, procurement, and regulatory frameworks Global, regional and local perspectives, spanning from Africa, Asia, EU & UK to the US and Latin America