Preventa de ebooks de economía

La mayoría de nosotros nos sentimos agobiados por la sobrecarga de trabajo o por la dificultad de compatibilizar vida laboral y profesional y necesitamos aprender a organizarnos mejor. Si lo conseguimos podremos disponer de mas tiempo, y el tiempo es una inversion. El problema es que mucha gente no usa el tiempo de forma inteligente, sino arrastrada por los demas o por la inercia, sin detenerse a identificar y acotar sus objetivos, por que los quiere y como los va a conseguir. Este libro nos da las claves para tomar las riendas de nuestra vida y dedicar nuestro tiempo, que es nuestra vida, a lo que de verdad queremos.

El nuevo libro de los autores del bestseller mundial IKIGAI. Después de enseñar a millones de personas en más de 60 países a vivir con pasión, ahora Francesc Miralles y Héctor García nos dan pautas claras y sencillas para hacer de ella una fuente de riqueza.Este libro te enseña a ganar dinerocon aquello que te hace feliz.Descubrir tu ikigai, tu proposito en la vida, es el primer paso para sentirte realizado con una existencia que tenga sentido. El segundo paso es hacer de ello tu centro, y, si asi lo deseas, convertirlo en tu fuente de ingresos. Solo asi podras cumplir con el consejo que nos brindo el maestro Confucio hace dos milenios:Encuentra una actividad que te gustey no trabajaras un solo dia en tu vida.Con este fin, los autores de la obra sobre el proposito vital mas influyente del siglo XXI te enseñan en este nuevo libro a definir y potenciar tu ikigai profesional, haciendo de ello tu negocio, y desarrollando el mindset necesario para transformar lo que te entusiasma en exito y abundancia.***Tanto si ya sabes cual es tu Ikigai como si aun lo estas buscando, ya seas el lider de una empresa, un empleado, el propietario de un negocio o un artista independiente, hemos escrito este libro para ti. Preparate para hacer despegar tu mision.Ademas de ahondar en la teoria y aportar ejemplos inspiradores, te daremos herramientas que te ayuden a visualizar y concretar tu proposito para, acto seguido, llevarlo a la realidad y expandirlo, con el fin de vivir de ello y beneficiar al mayor numero posible de personas.Lo que vamos a abordar no es facil. Pero tampoco hay sueño pequeño para quien decide bajarlo a tierra, ya que desde ese momento tu dia a dia se convierte en una gran aventura.

Carlos Cuesta desmonta mitos y leyendas y reivindica el capitalismo como el verdadero motor del progreso.La experiencia histórica y los datos lo avalan: ningún sistema ha generado más prosperidad, innovacion y oportunidades que el capitalismo. Frente a los viejos fantasmas totalitarios y las nuevas formas de populismo, Carlos Cuesta una de las voces actuales mas influyentes del debate politico y economico español demuestra que el capitalismo no solo ha permitido el progreso real, ha reducido la pobreza, alargado la esperanzade vida e impulsado la ciencia, sino que tambien ha abierto las puertas de la prosperidad a millones de personas.Un magnifico ensayo que desmantela los mitos del comunismo y de las utopias igualitarias y reivindica la libertad individual y la propiedad privada como pilares de una sociedad fuerte, dinamica y prospera.Libertad y capitalismo o dictadura y anticapitalismo. No hay mas opciones.

La guía definitiva para entender el marketing digital y la publicidad, escrita por una de las voces más reconocidas en la materiaEn la era del marketing digital, crecer no es una opción, sino una necesidad. El director general de marketing de Meta, Alex Schultz, comparte en este libro las estrategias que han impulsado a algunas de las empresas mas influyentes del mundo.A partir de dos decadas de experiencia, ofrece principios claros y herramientas practicas para entender a los clientes, medir correctamente el impacto de las campañas y maximizar el retorno de cada inversion. Una guia esencial para dominar el arte y la ciencia del marketing en el siglo xxi.

Finanzas para gente normal: aprende a que tu dinero trabaje para ti mientras tú disfrutas de la vida.¿Alguna vez has sentido que el dinero se te escapa entre los dedos? ¿Que tu banco habla en chino y

Olvídate de PowerPoint y aprende a cautivar a cualquier audiencia con el poder de un buen pitchEl experto en comunicación Danny Fontaine nos enseña cómo transformar el acto de presentar en una experiencia emocionante y creativa. Basandose en su amplia trayectoria, expone las claves psicologicas para conectar con cualquier publico y dominar el arte de vender una idea de forma breve y persuasiva. Todo ello con un enfoque muy practico, respaldado por estudios y anecdotas reales de algunas de las mejores (y peores) presentaciones de todos los tiempos. Ya sea en una sala de juntas o brindando en une boda, esta es tu guia para cautivar a cualquier audiencia.

"Este no es un manual de economía; es un tutorial: una guía para que aprendas las principales reglas del funcionamiento de los mercados y entiendas cómo funciona la inflación, por qué se producen las crisis y que pasa con el dolar. La idea es que aprendas algo de economia y de finanzas para que puedas tomar mejores decisiones".Martin TetazVivimos en un pais que funciona como un laboratorio extremo: inflacion cronica, cambios de reglas y un dolar que nos quita el sueño. Pero sobrevivir -y hasta salir ganando- es posible si entendes la logica detras del caos. El economista Martin Tetaz responde, con el estilo directo y provocador que lo caracteriza, las preguntas que te haces todos los dias: ¿Por que Uber sale mas caro cuando llueve? ¿Como es que baja la inflacion si suben los precios? ¿Que pasa si congelamos los alquileres y ponemos un salario minimo de 1500 dolares para todos? ¿El aguinaldo es un derecho o una estafa? ¿Hay que arancelar la universidad y cobrarles a los extranjeros? ¿Conviene comprar dolares? ¿Como funciona el Bitcoin? ¿Quien es el boludo que paga los impuestos? Si te molesto que use la palabra "boludo", te apuesto que tenes la plata en un plazo fijo o en dolares debajo del colchon. Compra campeon es el tutorial definitivo para entender la economia y cuidar tu bolsillo. Ademas, incluye una guia practica de inversiones para pensar mejor tus elecciones economicas, leer las señales del mercado y evitar errores comunes. Deja de ser un espectador de las crisis. Hackea tu economia, entende el mercado y empeza a tomar decisiones inteligentes.

El primer libro del famoso desarrollador inmobiliario Beltrán Briones. Una guía práctica donde devela todos sus secretos para tener éxito en cualquier negocio o en tu marca personal."Nos estamos promocionando todo el tiempo, en cualquier ambito. Por eso este libro sirve para todos. Podes arrancar hoy mismo. No hace falta estar totalmente preparado. Empeza a promocionarte y ajusta mientras avanzas. Lo importante es hacer. Y estoy convencido de que si aplicas El Metodo Briones, vas a lograr resultados."Todo es una venta. En un mundo donde todos compiten por atencion, el que no se promociona pierde. La habilidad mas valiosa hoy es saber hacer marketing: comunicar quien sos, que ofreces y por que conviene elegirte. Beltran Briones explica el sistema que creo el mismo y que demuestra su eficacia todos los dias para posicionar su empresa, generar clientes y vender departamentos. A traves de su experiencia en el real estate, el autor prueba como la promocion y las relaciones publicas constantes pueden implementarse con exito en cualquier rubro. Esta es una guia practica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica que metricas mirar, como probar distintos canales y como construir una marca que efectivamente ayude a vender. El Metodo Briones se basa en conceptos simples y practicos aplicados al dia a dia de cualquier compañia.

Si tu jefe cita a Steve Jobs, pero dirige como Michael Scott… este libro es para ti.Un manual ingenioso, divertido y sin filtros para sobrevivir a oficinas tóxicas, lidiar con jefes insoportables y t

A thought-provoking and comprehensive look at uncovering the root causes of persistent racial inequalities in the workplace, Dr Carlton Brown begins by examining the history of racial discrimination and how it has shaped the societal context in which organisations operate. He argues that despite concerted efforts towards diversity and inclusion, organisations often fail to create equitable spaces for people of colour. He highlights the paradoxical nature of these failures, where organisations simultaneously praise themselves for progress while maintaining deeply ingrained racial hierarchies. He exposes the prevalent racial biases, discrimination, and exclusionary practices that persist within many organisations, revealing the disconnect between intention and reality. He highlights how these issues not only hinder the personal and professional growth of individuals from marginalised communities but also impedes the overall success and progress of organisations. A comprehensive look at the state of race-relations in the workplace The Race Paradox is a perfect guide to understanding why discussing race and addressing it in the workplace is vital in todays world.

Em um tempo de pressa, exaustão parental e excesso de informações, educar com consciência e propósito tornou-se um desafio urgente, e também uma oportunidade transformadora.Sob coordenação editorial

Recovering Timeless Leadership Vision for Contemporary Challenges Successful leadership needs more than top-down strategic plans and lofty vision statements. Real leadership happens at the intersection of a leaders inner life with the outer expression of care for their organization and the communities it serves. To find sustainable paths of leadership, we can look to reliable guidance from those whose legacy has stood the test of time.Tried and True offers a unique convergence of the decades of leadership experience and scholarship of authors Margaret Diddams and Shirley Mullen with a historical exploration of John Wesleys life and leadership. Informed by their personal and professional journeys in both higher education and the corporate world, Diddams and Mullen provide a comprehensive, scholarly, and practical study of John Wesleys leadership practices that shaped not just the church but the entire society.In Tried and True, Diddams and Mullen speak to todays leadership fatigue with a focus on sustainable, character-driven leadership; revive John Wesleys timeless leadership practices for modern challenges; and integrate inner character with outward institutional impact for a vision of sustainable leadership. offer a hope-filled vision for todays leaders and the institutions they serve. The three attributes of surrender, stewardship, and servanthood provide a dynamic framework for leaders as they navigate the tensions and paradoxes of leadership. As leaders seek to be faithful to their calling, they will find that even as God is inspiring them to lead, he is also using the work itself to form them more closely to the image of Christ.This book doesnt offer the latest leadership fad or a "silver bullet" solution. It calls leaders back to what has stood the test of timea sustainable, countercultural path of leadership that not only transforms organizations, communities, and cultures, but also opens leaders themselves to the Spirits deep work of transformation.

Durante anos, Dra. Monica sonhou em construir uma empresa, impactar pessoas, oferecer direço e realmente fazer a diferença. Mas, ao perceber que estava vivendo esse sonho e ainda assim falhando enfrentou uma dura realidade. Cercada por funcionarios, clientes e processos desorganizados, sentiu-se perdida. Era hora de agir... mas como?Impulsionada pelo desespero e pela consciencia de que decises dificeis precisariam ser tomadas, ela viveu sua virada de chave ao conhecer Andreia, gestora de recursos humanos.Este livro narra essa jornada intensa e transformadora no apenas sobre empreendedorismo, mas sobre coragem, escolhas e a importancia de uma gesto eficiente e, acima de tudo, humanizada.Mais do que tecnicas e estrategias, esta obra prope uma mudança de perspectiva. A partir da vivencia de uma lider empresarial e de uma gestora de recursos humanos, o leitor e conduzido por uma narrativa que entrelaça vida, liderança e proposito, mostrando que, por tras de cada negocio, existem pessoas reais e historias que importam.

Build Bridges Through Courage, Curiosity, and Compassion In a world fractured by division and isolation, The Way of Befriending offers a transformative vision of connection. Parfait Bassalé, a belonging strategist, singer-songwriter, and storyteller shows how we can dismantle barriers of race, religion, and identity, healing relationships and communities by befriending others through:Courage to confront fears and biases. Curiosity to initiate, ask, listen, and learn. Compassion to care deeply and walk alongside others. Blending deeply personal stories, practical tools, and original songs, Bassale redefines friendship as a countercultural antidote to "othering" and a pathway to liberation. His unique approach interweaves reflective inquiry with original music, creating an immersive guide for fostering authentic relationships that heal and inspire.In The Way of Befriending, youll find: Personal storytelling, reflections, and practical insights that cast a new vision for empathy. Reflective prompts and practical tools for befriending in teams, organizations, and faith communities. A multimedia experience including original music and lyrics by the author. Whether youre seeking to deepen personal connections, lead with empathy, or create inclusive communities, this book is an invitation to see the humanity in others and take the bold step of being a bridge. If youre ready to embrace a more compassionate and connected world, with The Way of Befriending youll find that the road to your own belonging is through befriending.Systems change when hearts change. Hearts change when we dare to be a friend.

The book contains the complete learning content for the IPMA Level D Certification as well as the GPM Basic Certificate. It offers numerous examples, templates for project management methods and practical tips. It also aims to convey the joy of project management, which when carried out professionally is probably one of the most versatile and exciting professions imaginable.The IPMA (International Project Management Association) defines global standards for professional project management. The three competence areas of the current standard ICB4.0 (Individual Competence Baseline) Perspective (context), People (personal and social) and Practice (methods and technical) provide the certification framework for project managers. The competence-based approach of IPMA enables the transfer into practice and goes beyond the pure knowledge acquisition of other certifications solely based on tools and methods. In this way, the transfer to everyday project management can be managed successfully.Contents: Project context: how projects are embedded in companies, what legal regulations need to be considered, the role of organizational culture in project implementation People in the project: personal and social skills for project managers, how to design projects with people for people Methods and techniques: from requirements analysis to performance, resource, time and cost planning through to project controlling and project closure All topics are explained for both classical (plan-based) and agile project management and how to combine these two approaches (hybrid).New in the third edition: Project audits Humour in project management, cooperative conflict resolution Harvard concept for negotiations Importance of networks and alliances in projects Communication in change and transformation projects

The book contains the complete learning content for the IPMA Level D Certification as well as the GPM Basic Certificate. It offers numerous examples, templates for project management methods and practical tips. It also aims to convey the joy of project management, which when carried out professionally is probably one of the most versatile and exciting professions imaginable.The IPMA (International Project Management Association) defines global standards for professional project management. The three competence areas of the current standard ICB4.0 (Individual Competence Baseline) Perspective (context), People (personal and social) and Practice (methods and technical) provide the certification framework for project managers. The competence-based approach of IPMA enables the transfer into practice and goes beyond the pure knowledge acquisition of other certifications solely based on tools and methods. In this way, the transfer to everyday project management can be managed successfully.Contents: Project context: how projects are embedded in companies, what legal regulations need to be considered, the role of organizational culture in project implementation People in the project: personal and social skills for project managers, how to design projects with people for people Methods and techniques: from requirements analysis to performance, resource, time and cost planning through to project controlling and project closure All topics are explained for both classical (plan-based) and agile project management and how to combine these two approaches (hybrid).New in the third edition: Project audits Humour in project management, cooperative conflict resolution Harvard concept for negotiations Importance of networks and alliances in projects Communication in change and transformation projects

This new book from Anthony Burton looks at ten pivotal moments in transport world history, ranging over five centuries, from the age of sailing ships to the modern jet liner. The diverse individuals range from Cornish mining engineer Richard Trevithick to French nobleman the Marquis Jouffroy dAbbans. The varied inventions cover developments on land, at sea and in the air, charting leaps in development that caused permanent change, including aqueducts and flights of locks for inland waterways, to paddle steamers and iron-hulled vessels, the hot air balloon and jet engine, the internal combustion engine for road transport, or the first electric locomotive. This is a book that tells of exciting discoveries and the lives of those who made them.

ESG has evolved into a structural control framework for investment decisions, business models, regulations, and risk management. This international handbook provides an in-depth and practical analysis of the ESG transformation within the real estate industry.The second, completely revised edition illustrates how ESG has evolved from a guidance framework to an operational management tool. It has been expanded to include geographical perspectives and delves deeper into biodiversity, the circular economy, and sustainability reporting. Authors from leading international real estate companies, consultancies, and academic institutions shed light on ESG requirements in national and international contexts.Contents: Comprehensive interdisciplinary analysis of regulations and market trends ESG in a national and international context, including regional market chapters, international contributions, and local specifics of ESG strategies ESG strategies and best practices for implementation in processes and systems Expanded topics include climate protection, biodiversity, the circular economy, and sustainability reporting Interdisciplinary perspectives include approaches from other industries, such as automotive and airports

ESG has evolved into a structural control framework for investment decisions, business models, regulations, and risk management. This international handbook provides an in-depth and practical analysis of the ESG transformation within the real estate industry.The second, completely revised edition illustrates how ESG has evolved from a guidance framework to an operational management tool. It has been expanded to include geographical perspectives and delves deeper into biodiversity, the circular economy, and sustainability reporting. Authors from leading international real estate companies, consultancies, and academic institutions shed light on ESG requirements in national and international contexts.Contents: Comprehensive interdisciplinary analysis of regulations and market trends ESG in a national and international context, including regional market chapters, international contributions, and local specifics of ESG strategies ESG strategies and best practices for implementation in processes and systems Expanded topics include climate protection, biodiversity, the circular economy, and sustainability reporting Interdisciplinary perspectives include approaches from other industries, such as automotive and airports

E se a mudança que voce deseja para o mundo começasseexatamente no lugar onde voce passa a maior parte da suavida: no trabalho?Se a felicidade se tornasse prioridade no ambiente de trabalho,o impacto iria muito alem dos resultados das empresas; alcançariafamilias, comunidades e, pouco a pouco, transformaria todaa sociedade. Hoje, o cenario e alarmante: problemas de saudemental, falta de proposito e desmotivaço esto crescendo emritmo acelerado. A maioria das pessoas esta infeliz no trabalho eisso adoece o mundo ao redor delas. Mas existe uma oportunidadediante de voce: liderar com felicidade, bem-estar e proposito nocentro da experiencia humana.Neste livro, voce vai descobrir como a felicidade pode se tornaruma verdadeira força de transformaço pessoal e social. Combase na Ciencia da Felicidade, na Liderança Positiva e na criaçode ambientes de trabalho saudaveis, voce aprendera como suasaçes podem impactar diretamente a vida dos colaboradores e,por consequencia, suas familias, seus relacionamentos e as proximasgeraçes.