📗 Libro en inglés BRANDS IN THE AGE OF AI

Navigate the complexities of AI in branding from maximizing benefits to addressing ethical considerations Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding consumer engagement and loyalty Through thought provoking discussions Kingsley reveals how AI powered personalization automation and data analytics are reshaping the way brands connect with consumers With AI brands can now predict preferences respond in real time and deliver highly tailored experiences but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology driven world Whether you are a marketer business leader or branding professional Kingsley s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision Inside you will find Wide ranging analysis of AI s role in branding Understand how AI technology enables personalization responsiveness and predictive branding Discussion on the effects of AI use Consider possible results from the effect of AI on the interplay between brands people and digital agents Real world examples Learn from brands locate