This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok
• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Ficha técnica
Editorial: Sage Publications Ltd
ISBN: 9781529600025
Idioma: Inglés
Encuadernación: Tapa blanda
Fecha de lanzamiento: 25/10/2023
Especificaciones del producto
Opiniones sobre CORPORATE COMMUNICATION (7TH ED.)
¡Sólo por opinar entras en el sorteo mensual de tres tarjetas regalo valoradas en 20€*!