📗 Libro en inglés EMOTIONAL BANKING

Banking is under threat Despite access to fast paced technology known as FinTech an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change To survive and thrive when their competition is catching up banks must understand the principles behind Emotional Banking a cultural change concept that brings the consumer to the center of rethinking banking products and delivery This book starts with a history of the space then moves into an overview of what FinTech is After discussing the state of banking today including stories from the biggest names in the industry the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above It concludes with examples of best practices and a hands on approach on how to change the inertia become a brand and make customers fall in love with their bank Some of the questions this book tackles include Why don t banks care How many banks will survive What is FinTech and why does it matter Can Banks become beloved brands and find their way to the consumer s heart Why is there a disconnect between what we say and what we do in the industry Is inertia in banking a result of broken internal culture