📗 Libro en inglés FAME AND FORTUNE: HOW SUCCESSFUL COMPANIES BUILD WINNING REPUTATI ONS: HOW SUCESSFUL COMPANIES BUILD WINNING REPUTATIONS

Shows how to quantitatively measure your company''s reputation, estimate its business value, and enhance it over both the short- and long-term. This book teaches you how to benchmark your firm''s reputation against key rivals in six key areas. It also shows how to follow a set of core principles to build visibility, distinctiveness, and consistency.