Sinopsis de INDIVIDUALIZED CORPORATION: A FUNDAMENTALLY NEW APPROACH TO MANAG EMENT
The image of the "Organization Man" as a cog in a corporate machine has become both dated and dangerous. Rather than try to force employees into a homogeneous corporate mold based on a company's strategy, structure, and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills--a company's most important source of competitive advantage.
Ficha técnica
Editorial: Pimlico. Random House
ISBN: 9780712669818
Idioma: Inglés
Número de páginas: 352
Encuadernación: Tapa blanda
Fecha de lanzamiento: 21/07/2003
Año de edición: 2000
Plaza de edición: London
Especificaciones del producto
Escrito por SUMANTRA GHOSHAL y CHRISTOPHER A. BARTLETT