📗 Libro en inglés THE PRICE OF GLOBAL HEALTH

The Price of Global Health is a unique book that describes the pharmaceutical pricing process and its business economic and social challenges Global drug pricing is one of the most hotly debated yet least understood aspects of the pharmaceutical industry How should drug prices be set and what does it mean for patients Why do governments increasingly get involved and what is its impact on the global competitive environment How can a life saving industry have a poorer image than gun and tobacco industries whose products are associated with death The pharmaceutical industry is under unprecedented pressure due to a combination of declining R&D productivity payer provider demands for better value and public pressures to show pricing restraint Rapidly increasing cost of healthcare shifts from fee for service to value based reimbursement public pressure on drug pricing and an increasingly vocal medical community have empowered public and private payers worldwide to be more demanding on evidence of value for the prescription drugs that are brought to market Pharmaceutical companies have often failed to deliver evidence of patient value as development decision making is overly focused on speed to FDA approval rather than speed to commercial success by effectively