ALLWORTH PRESS- 9781581153163
John Waters
This guide for Web developers provides a framework of specific tools for improving Web initiatives in any business. It explains how to identify and satisfy site visitors while meeting business objectives and describes how to use the Web as a real-time, interactive marketing tool. Particular attention has been paid to the importance of good communication between executives, designers, and programmers. Design consultant Waters, whose clients include American Express and the Wall Street Journal, teaches communications design at Syracuse University.
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Escrito por John Waters
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