CHARLES G. MARTIGNETTE

Edición trilingüe Español / Portugués / Italiano El Glamour ha vuelto.... TASCHEN nos ofrece una retrospectiva de estas diosas de calendario y anuncios de las que Gil Evgren es rey. -erotisme-fr.com,

Post-depression America was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's Technicolor fantasies of the American dream. His technique—which earned him a reputation as "The Norman Rockwell of cheesecake"—involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.

Edición trilingüe Inglés / Francés / AlemánThe perfect moral-boosting eye-candy for every homesick privatePost-depression USA was in desperate need of a defining iconography that would lift it out of the black and white doldrums, and it came in the form of Gil Elvgren's technicolor fantasies of the American dream. From the Forties to the Sixties his painted adverts and posters for, among others, Coca-Cola and Pangburn's Chocolates, as well as the long-running Brown and Bigelow calendars, were a bright red white and blue account of the country's aspirations and hopes.As the country plunged into war Elvgren provided the troops with pin-up girls galore. His technique involved photographing models and then painting them into gorgeous hyper-reality, with longer legs, more flamboyant hair and gravity-defying busts, and in the process making them the perfect moral-boosting eye-candy for every homesick private.Elvgren defined the classic 'pop' vision of Americana, a bold visualisation that has been endlessly appropriated and recycled in advertising, TV, film and art. His style is instantly recognisable. Dubbed 'The Norman Rockwell of cheesecake', Elvgren's images combine desire for a better life with nostalgia for the nation's innocent apple-pie past.

Las que se han dado en llamar "chicas de calendario" han avivado el deseo masculino no solo desde calendarios colgados en las paredes, sino también de portadas de revista, pósteres de páginas centrales o incluso juegos de cartas. Lo que empezó siendo una forma de practicar con óleos, pronto se extendió a muchos otros ámbitos: las chicas pasaron a dar un toque elegante a los fuselajes del Ejército estadounidense y se convirtieron en toda una seña de identidad de los talleres mecánicos y los barracones militares. Y ni siquiera la época de la corrección política les ha restado encanto. Este libro cuenta la historia del género pin-up, tan genuinamente estadounidense como las pinturas de Edward Hopper, con un paseo detallado por sus orígenes y evolución, y obras de los mejores artistas. Con más de 900 ilustraciones, The Great American Pin-Up constituye un estudio exhaustivo de esta imaginería.