📱 eBook en inglés GOING DIGITAL: TECHNOLOGY FOR TRADITIONAL BUSINESSES

This book explores how traditional enterprises transition to digital operations without disrupting existing revenue streams or alienating established customer bases. It examines patterns in transformation failures where technology adoption prioritizes novelty over operational alignment, revealing mechanisms through which strategic digitalization enhances rather than replaces proven business models.
The content reframes digital transformation not as wholesale replacement but as systematic capability enhancement that preserves core competencies while expanding market reach and operational efficiency. Readers will examine frameworks for assessing digital readiness, prioritizing technology investments, and managing organizational change resistance that typically derails transformation initiatives in established enterprises.
Through systematic analysis of transformation pathways, the book reveals how successful digital adoption operates through phased integration rather than abrupt overhaul. It navigates tensions between maintaining legacy systems and implementing modern infrastructure, exploring decision models for customer experience digitization, process automation, and data utilization that generate measurable returns without requiring complete operational restructuring. The work addresses team training, vendor selection, and cultural adaptation that enable traditional businesses to capture digital advantages while leveraging decades of industry expertise.