📱 eBook en inglés PEOPLE-FIRST ECONOMICS: PROFIT WITH PURPOSE

This book examines how enterprises can construct profitable business models that prioritize employee wellbeing, customer value, and community impact alongside financial performance. It explores the mechanics of people-centered economics, revealing how organizations that invest in human flourishing create sustainable competitive advantages and long-term profitability.
The content investigates patterns in businesses that successfully integrate social responsibility with economic viability across diverse industries. It reframes assumptions about profit maximization, demonstrating how companies that prioritize fair compensation, ethical practices, stakeholder welfare, and environmental stewardship often achieve superior retention, customer loyalty, and market positioning compared to purely profit-driven competitors.
Through exploration of stakeholder capitalism, conscious business practices, values-based leadership, and impact measurement frameworks, the book navigates the tension between short-term financial pressure and long-term organizational health. It addresses how leaders can design compensation structures, workplace cultures, supply chain relationships, and customer engagement models that honor human dignity while maintaining commercial viability.
The framework presented examines sustainable approaches to purpose-driven business construction—avoiding both exploitation disguised as capitalism and unsustainable idealism that undermines financial stability. It explores practical strategies for transparent governance, equitable profit distribution, employee ownership models, and community investment that align business success with broader social and environmental contributions.