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O mundo contemporâneo não respira apenas oxigênio. Respira, também, uma profusão de linguagens, como nenhum outro momento histórico.O desenvolvimento da Internet, sobretudo das redes sociais, trouxe

Why do you keep watching a movie even when its bad? Why do clickbait headlines work? Why cant you sleep until you know the answer to a trivia question?The answer lies in the "Information Gap Theory." When our brain perceives a gap between what we know and what we want to know, it produces a feeling of deprivationa mental itch that must be scratched. Curiosity is not a gift; it is a hunger."The Curious Gap" explores how to hack this instinct. For students and teachers, it shows how to open gaps before trying to fill them (dont lecture, ask a mystery first). For marketers, it explains the science of the hook. Learn how to engineer curiosity in yourself and others to make learning addictive and attention automatic.

Antes da internet, as mídias impressas possuíam um papel fundamental na construção imaginária da realidade e nos faziam normalizar o mundo. Este livro investiga, por meio da revista Veja, uma das pub

For a century, the metaphor for success was a ladder. You picked a wall, started at the bottom, and climbed until you hit the ceiling or fell off. But the walls are crumbling. The era of the single-track specialist is ending, replaced by the age of the polymorphic professional."The Career Polygon" argues that security no longer comes from a job title, but from a unique geometry of skills. It advocates for the "Portfolio Career"not just for freelancers, but for anyone who wants to survive the AI revolution. By cultivating three or four distinct, non-overlapping skills (e.g., coding + public speaking + agriculture), you create a professional shape that is impossible to automate and highly adaptable.This book provides the blueprint for constructing your own polygon. It challenges the advice to "niche down" and instead encourages you to "width out." Learn how to monetize the intersection of your interests, how to explain a complex career path to confused HR departments, and why being a "jack of all trades" is no longer an insult, but the ultimate competitive advantage.

Silicon Valley worships the "First Mover Advantage." We are told that you must be first to market to win. But history tells a different story. Facebook wasnt the first social network. Google wasnt the first search engine. Apple didnt invent the MP3 player or the smartphone."The Second Mover" challenges the cult of innovation. Being first is expensive, risky, and often fatal. The pioneer has to educate the market, make all the mistakes, and build the infrastructure. The Second Mover watches, learns, optimizes, and then executes with superior resources.This book analyzes the strategy of "Fast Following." It teaches entrepreneurs and managers when to innovate and when to wait. Learn how to let your competitors burn their cash clearing the jungle, so you can pave the road. In business, the early bird gets the worm, but the second mouse gets the cheese.

In 2014, a "Playable Teaser" (P.T.) appeared on the PlayStation Store. It was a terrifying loop of a haunted hallway, filled with cryptic puzzles and a ghost named Lisa. Players eventually discovered it was a secret trailer for Silent Hills, directed by Hideo Kojima and Guillermo del Toro. Then, Konami cancelled the game, fired Kojima, andunprecedented in historydeleted P.T. from the servers.This book explores the cult of the "lost game." PS4s with P.T. installed are now sold for hundreds of dollars on eBay. It analyzes the genius of P.T.s design (the looping corridor, the radio broadcasts) and the corporate feud that killed the most anticipated horror game of the decade. A story of art, ego, and digital impermanence.

The Wreck of the Titan is a haunting maritime tale that blends adventure, fatalism, and prophetic unease. The novel follows John Rowland, a disillusioned former naval officer whose life has unraveled. Fate places him aboard the Titan, the largest and most technologically advanced ship ever builtcelebrated as "unsinkable," a symbol of human arrogance, and a floating empire of luxury for the elite.What begins as a routine voyage becomes an existential descent when the Titan strikes an iceberg in the North Atlantic, plunging passengers and crew into chaos. Amid the catastrophe, Rowland confronts both the physical terror of the sinking and the moral wreckage of his own past. His desperate rescue of a young girl becomes a fragile thread of redemption woven through the icy darkness.Published fourteen years before the Titanic disaster, Robertsons novel is steeped in eerie parallels that continue to fascinate readers. More than a prediction, it is a meditation on hubris, power, and the thin boundary between human brilliance and human downfall. Atmospheric, philosophical, and deeply suspenseful, The Wreck of the Titan remains a cornerstone of speculative maritime fiction.

In May 1991, Sergei Krikalev blasted off from the Soviet Union towards the Mir space station. He was supposed to be up there for five months. But while he was circling the Earth, the country that sent him up began to disintegrate. Tanks rolled into Red Square, the hammer and sickle was lowered, and the Soviet Union ceased to exist.Down on Earth, chaos reigned. The space agency ran out of money. They couldnt afford to bring him back. Krikalev was told he had to stayindefinitely. He became "the last citizen of the USSR," circling a planet that had radically changed, floating in a tin can while his hometown of Leningrad became St. Petersburg again."The Last Citizen" is the harrowing, claustrophobic, and deeply human story of the 311 days Krikalev spent in orbit, twice as long as planned, waiting for a countryany countryto bring him home. It is a story of duty, abandonment, and the ultimate perspective on political borders.

First published in 1894, The Jungle Book is a beloved collection of adventure stories set in the forests of India. The book follows Mowgli, a boy raised by wolves, as he learns the laws of the jungle under the guidance of Baloo the bear and Bagheera the panther, while facing the threat of the fierce tiger Shere Khan.Blending adventure, moral lessons, and vivid storytelling, Rudyard Kipling explores themes of belonging, courage, identity, and the balance between civilization and the wild. In addition to Mowglis tales, the collection includes other memorable animal stories filled with imagination and wisdom.Exciting, timeless, and rich in atmosphere, The Jungle Book remains a classic of childrens literature that continues to captivate readers of all ages.

It lasted less than ten seconds, but it changed gaming forever. Evo 2004. Daigo Umehara vs. Justin Wong. One pixel of health left. A super move unleashed. And then, the impossible happened."The Moment 37" is a deep dive into the most iconic highlight in competitive gaming history: The Daigo Parry. It dissects the mechanics, the psychology, and the sheer audacity required to parry 15 consecutive hits with zero margin for error in front of a screaming crowd.But this book is more than just one clip. It is the story of the grassroots fighting game community (FGC), the rivalry between Japan and the USA, and the moment video games transitioned from a pastime to a spectator sport. It captures the electricity of the arcade era and the spirit of competition that drives players to mastery.

"Im not influenced by commercials. I see right through them. But my neighbors? They believe everything they hear." If you have ever thought this, you have fallen for the Third-Person Effect.This psychological phenomenon explains a massive paradox in our society: We believe mass media has a terrifying power over "the masses," while simultaneously believing we are immune to it. This illusion drives censorship (we must ban this to protect them), fuels polarization (how can they be so brainwashed?), and makes us vulnerable to manipulation because we lower our own guards."The Third-Person Illusion" dissects how this bias shapes internet regulation, political discourse, and marketing. It challenges the reader to accept an uncomfortable truth: You are the masses. You are the target. And the advertising you think is "too stupid to work" is working on you precisely because you think you are too smart for it.

Ao Seu Dispor acompanha a trajetória de um personagem em formação que, ao confrontar suas origens e limites, encontra no conhecimento, na sensibilidade e nos afetos caminhos possíveis de transformaçã

Durante eras incontáveis, os Deuses da Terra observaram em silêncio o avanço da humanidade, seu brilho, sua arrogância, sua queda. Quando a destruição se tornou irreversível, com o planeta consumido

In 1998, Yahoo refused to buy Google for $1 million. In 2002, they refused to buy it for $5 billion. In 2006, they almost bought Facebook for $1 billion but lowered the offer at the last minute, causing Mark Zuckerberg to walk away. Instead, they spent billions on https://www.google.com/search?q=Broadcast.com and Tumblr, assets that became worthless."The Purple Giant" is a tragedy of corporate strategy. It traces how the king of the early internet lost its crown not through bad luck, but through a series of historically bad decisions. It explores the identity crisis of a tech company that thought it was a media company, proving that in Silicon Valley, playing it safe is the riskiest strategy of all.

Sempre quis ler "O Morro dos Ventos Uivantes" e desistia por achar a linguagem difícil? Então, esse eBook é para você! A Editora Bezz apresenta orgulhosamente essa edição com a linguagem atualizada.

Miguel tem 20 anos e vive com a mãe na pequena aldeia de Vigal, onde as mentes conservadoras abraçam a tradição religiosa. É no café central, o Benny’s, que Miguel e os amigos partilham as melhores m

First published in 1935, Of Time and the River is Thomas Wolfes sweeping and deeply personal novel that continues the story of Eugene Gant, a character closely based on Wolfe himself. Expansive and lyrical, the novel traces Eugenes journey from his Southern roots to his search for identity, artistic purpose, and belonging in a vast and changing world.Blending autobiography with fiction, Wolfe explores themes of ambition, loneliness, memory, time, and the relentless passage of life. Through richly detailed prose and emotional intensity, he captures the struggles of youth, the yearning for greatness, and the complex ties between family, home, and personal destiny.Epic in scope and poetic in style, Of Time and the River stands as a landmark of American literature, offering a profound meditation on growth, aspiration, and the human experience.

First published in 1905, The Gift of the Magi is one of O. Henrys most beloved short stories, celebrated for its heartfelt message and unforgettable twist ending. The story follows a young married couple, Jim and Della, who struggle financially but deeply cherish one another.Determined to buy a meaningful Christmas gift, each secretly sacrifices their most prized possessionDella sells her beautiful hair to purchase a chain for Jims watch, while Jim sells his watch to buy combs for Dellas hair. Through this poignant irony, O. Henry highlights the true meaning of love, generosity, and selfless giving.Tender, simple, and emotionally powerful, The Gift of the Magi remains a timeless holiday classic that continues to inspire readers with its message that love is the greatest gift of all.

First published in 1895, The Red Badge of Courage is Stephen Cranes powerful and realistic portrayal of a young soldiers experience during the American Civil War. The novel follows Henry Fleming, a Union soldier who struggles with fear, doubt, and the desire for courage in the face of battle.Rather than focusing solely on action, Crane delves deeply into the psychological turmoil of warfareexploring themes of fear, shame, pride, heroism, and the search for identity. The "red badge" symbolizes both a wound of honor and the internal transformation that comes from confronting ones own weaknesses.Intense, introspective, and groundbreaking in its realism, The Red Badge of Courage remains a landmark of American literature and a profound exploration of the human spirit under the pressure of war.

A atual crise ambiental e social demanda uma reflexo a respeito do estado vigente do mundo. Nosso atual modelo economico, caracterizado pelo uso indiscriminado de recursos, em um processo constante de extraço, produço, uso e descarte, se mostrou ineficiente, trazendo consequencias diretas a vida no planeta. A sociedade, ao passo que esta interligada a natureza, tem o poder de modifica-la, gerando impactos que podem ser encarados como problemas sociais. Este livro, partindo de uma perspectiva teorica da economia ecologica, buscou discorrer sobre a economia circular, apontando-a como um movimento economico alternativo, que pode contribuir para a reduço dos impactos ambientais e sociais, possibilitando um cenario de mais equidade e bem-estar social.