📗 Libro en inglés SUSTAINABLE CUSTOMER EXPERIENCE DESIGN

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals This book focuses on designing staging and managing experiences within the context of the events tourism and hospitality industries It also illustrates current and future developments in these industries and wider society with an emphasis on sustainable development The book offers an innovative approach for successfully creating experiences for potential customers that is based on combining insights and methods from the world of design and the social sciences Moreover it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach Critical thinking questions practical examples and international case studies are integrated throughout the text Combining a design science and a social sciences perspective in one inclusive hands on approach to designing staging and managing experiences this is essential reading for all students of Events Tourism and Hospitality Management but also related fields