A ground breaking book by the world leading expert in sensory science Freakonomics for food Popular science at its best Daniel Levitin Why do we consume 35 more food when eating with one more person and 75 more when with three Why are 27 of drinks bought on aeroplanes tomato juice How are chefs and companies planning to transform our dining experiences and what can we learn from their cutting edge insights to make memorable meals at home These are just some of the ingredients of Gastrophysics in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways and reveals the importance of all the off the plate elements of a meal the weight of cutlery the placing on the plate the background music and much more Whether dining alone or at a dinner party on a plane or in front of the TV he reveals how to understand what we re tasting and influence what others experience Mealtimes will genuinely never be the same again Truly accessible entertaining and informative On every page there are ideas to set you thinking and widen your horizons Heston Blumenthal OBE His delight in weird food facts is infectious fascinating James McConnachie Sunday Times Gastrophysics is packed with suc
Ficha técnica
Editorial: Dk
ISBN: 9780241977743
Idioma: Inglés
Número de páginas: 336
Tiempo de lectura:
6h 55m
Encuadernación: Tapa blanda
Fecha de lanzamiento: 03/05/2018
Año de edición: 2018
Especificaciones del producto
Escrito por Charles Spence
Charles Spence es director del Laboratorio de Investigación de Modalidad Cruzada (Cross-Modal) y catedrático de Psicología Experimental de la Universidad de Oxford. Ha pasado las últimas dos décadas investigando el modo en que percibimos el mundo a nuestro alrededor, ganándose así una reputación internacional como experto en percepción multisensorial y diseño de experiencias. Ha asesorado a varias multinacionales como PepsiCo, Unilever o Nestlé y ha realizado investigaciones con varios chefs de renombre mundial, entre ellos, Ferran Adrià.