Michael Moss

Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. In "Salt Sugar Fat, " Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century--including Kraft, Coca-Cola, Lunchables, Kellogg, Nestle, Oreos, Cargill, Capri Sun, and many more--Moss's explosive, empowering narrative is grounded in meticulous, often eye-opening research. Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed--in a technique adapted from tobacco companies--to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt." He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would "cease to exist" without salt, sugar, and fat. Just as millions of "heavy users"--as the companies refer to their most ardent customers--are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

¿Estás preparado para averiguar lo que contiene tu cesta de la compra?En abril de 1999, once representantes de las mayores empresas alimentarias de Estados Unidos se reunían a puerta cerrada para debatir acerca de la creciente epidemia de obesidad y como actuar frente a ella. Una pregunta flotaba en el aire: ¿Ellos eran de algun modo los responsables? A lo largo de los años, los fabricantes de la industria alimentaria se han disputado la primacia en el sector elevando, cada vez mas, las cantidades de sal, azucar y grasa en los alimentos que producen. Unos ingredientes cuyo uso deliberado han estudiado y controlado metodicamente, basandose en estudios cientificos que demuestran que actuan sobre nuestro cerebro proporcionandonos un placer adictivo similar al que generan drogas como la cocaina. Michael Moss, prestigioso periodista de investigacion, dedico cuatro años de su vida a indagar en distintas compañias entrevistando a cientificos y publicistas, entre otros, y visitando laboratorios y departamentos de marketing para descubrir las tacticas ocultas que tiene uno de los sectores, en mayor medida responsable de nuestra salud, para engancharnos a sus productos. Con todo ello, Moss ha escrito este libro en el que describe como la industria manipula los alimentos para ...

The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the `bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what's in your shopping basket?