Libros de Administración y dirección empresarial, página 140 de 638

La obra es una nueva versión totalmente renovada de "Liderazgo de equipos con entusiasmo estratégico" publicado en 2003 por esta editorial y que constituyó un gran éxito. Está redactada en forma de historia sobre el episodio de un presidente electo de un ...

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising theyll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your companys Web site, they arent there to hear your slogan or see your logo again. They want information, interaction, and choiceand youd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

One of the new paradigms for getting things done in corporate America involves the creation of teams. But the process is much more than just assembling a group of people with the right knowledge and abilities. The process of creating effective teams involves helping the individuals comfortably grow into their new roles.

La llegada de Juande Ramos al Real Madrid en la temporada 08/09 trajo consigo una racha de 16 victorias consecutivas y el rescate de un equipo que jugaba sin rumbo —un auténtico récord, aunque ensomb

Esta obra hace un análisis amplio del método Six Sigma (creado y registrado por Motorola). Sin embargo, los autores consideraron seguir con el enfoque de utilizar el premio Malcom Baldrige a la calidad como el marco de referencia para exponer todos los temas.

This new edition of the bestselling How to be an Even Better Manager covers 50 key topics, organized into the three key areas in which any manager needs to be competent: managing people; managing activities and processes; managing and developing yourself. With new chapters on how to learn, achieve continuous improvement, get engagement, make a business case and prepare a business plan this is an invaluable handbook for existing and aspiring managers. How to be an Even Better Manager provides sound guidelines that will help you to develop a broad base of managerial skills and knowledge and build on existing skills. Even the most experienced manager needs to keep abreast of new developments and brush up on essential skills, so this new edition will continue to be an invaluable aid.

Es común el pensamiento de que el trabajo es enemigo de la vida privada y esto a su vez, ha ocasionado con frecuencia funestas consecuencias, tanto para las personas como para las organizaciones. Hay muchas personas que entienden el trabajo como un castigo que tienen que cumplir para sobrevivir y por esa misma razón lo único que pretenden es pasar por esta etapa lo antes posible. Otros en cambio, sitúan el trabajo como el eje central de sus vidas y por esa misma razón renuncian a su vida privada porque consideran que el éxito profesional sólo puede venir de la mano del sacrificio personal. Itsaso, la protagonista de esta historia, es una mujer de treinta y cinco años que se siente en la encrucijada personal de tener que elegir entre su vida privada o el éxito profesional, o como ella misma dice, entre su RAZÓN y su EMOCIÓN. A lo largo del libro, el lector acompañará a Itsaso en un viaje de autoconocimiento y reflexión en el que cabe una tercera opción que consiste en buscar el EQUILIBRIO entre ambas alternativas. Equilibrio en este caso, no es sinónimo de conciliación sino de entender al ser humano como una suma de dimensiones diferentes y a la vez complementarias que necesitan ser cultivadas de manera independiente y proporcionada para poder encontrar la felicidad. Este viaje sólo es posible entendiendo y aceptando DE DÓNDE VENIMOS, analizando DÓNDE ESTAMOS, y definiendo y teniendo claro A DÓNDE VAMOS.

La obra analiza los condicionamientos que influyen en la carrera de los profesionales, diferenciándolos por edades y géneros, y explica por qué pocas mujeres acceden a puestos directivos y qué caracteristicas reunen las directivas que lo han conseguido.

Una organización no deja de ser productiva porque su población laboral ronda la edad de cincuenta años sino cuando el liderazgo ejercido en ella no crea retos, ni motiva ni entusiasma. La actitud de indiferencia en el ser humano viene siempre precedida de frustraciones, desengaños y, a veces, de malos tratos hasta que llega a ver la jubilación como única razón de seguir en ese infierno. Es sólo entonces cuando la productividad baja. Este libro ofrece vías de acción probadas para mantener su organización fuerte y vigorosa "como cuando era joven" contando con las experiencias y actitudes positivas de todos sus empleados de las que surgen ideas que llevan a la innovación.

A practical guide to getting organized, beating procrastination, and working more efficientlyThe Fourth Edition of The Personal Efficiency Program continues the book''s long tradition of helping overwhelmed professionals get their work lives organized to become more effective and efficient. Readers will learn how to stop procrastinating, stop feeling overwhelmed, and start feeling good about their work lives. This new edition contains new chapters on e-mail and meetings, as well as new content on portable communications and how best to utilize tools like cell phones and Blackberries(r) . As always, this edition features Kerry Gleeson''s proven, effective program for helping anyone get organized and become far more productive.Kerry Gleeson (Boca Raton, FL) is founder and CEO of the Institute for Business Technology (IBT) International, which has offices in 25 countries on five continents, and has worked with many Fortune 500 companies, as well as thousands of other companies around the world. An expert on white-collar productivity, he has advised executives from such corporations as PricewaterhouseCoopers, Unilever, IBM, and Ernst & Young, among others.

Fifth edition of this indispensable guide for building management skills. It details a self-development programme aimed at helping readers imrpove their managerial performance, advance their careers and realise their full potential.

Marketing Metrics shows how to maximize effectiveness and ensure accountability for every dime spent on Marketing. This definitive guide to state of the art marketing metrics creates a "dashboard" that shows exactly how to get the most for all money spent on all marketing goals.

Coaching Salespeople into Sales Champions is the ultimate guide to maximizing team productivity through executive sales coaching. Between professional deadlines and other business responsibilities, most sales managers can?t find the time to develop their sales staff. This book shows you how to develop your own executive sales coaching skills so you can boost sales efficiency, train your staff to better performance, and hire and retain top sales talent.

Introducción por Jaime Gil Aluja. Nuevas Fronteras del Management» nos aproxima, de forma certera y práctica, a la nueva realidad empresarial y ejecutiva, con una clara percepción de la situación act

Arthur Andersen llegó a ser un mito, un símbolo de la excelencia en el campo de los servicios. Sus profesionales eran admirados, y sus clientes reconocían sus actuaciones como ejemplo de la máxima calidad a la que se podia aspirar en los ambitos de la auditoria y la consultoria. Fue la cuna de organizaciones lideres hoy en dia en España, como Accenture, Deloitte y Garrigues.Escrito por dos ex-socios de Arthur Andersen, y sin esquivar el polemico final con el caso Enron, pretende describir las columnas en las que se sustentaba su modelo de excelencia. Incluye testimonios de ex-arturos, que explican como les influyo la cultura de la Firma y como siguen llevando con orgullo el gen Andersen.En resumidas cuentas, El legado de Arthur Andersen es un libro de obligada lectura para todos los que pasaron por Arthur Andersen y para aquellos que aspiran a alcanzar la excelencia. Ademas, de un fascinante ejemplo para las personas interesadas en el desarrollo organizacional y la construccion de modelos de crecimiento global.

cIn this thoroughly updated and expanded 3rd edition of the groundbreaking book When Cultures Collide: Leading Across Cultures, Richard Lewis includes every major region of the world and more than sixty countries!Capturing the rising influence of culture and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and intercultural communication. Included are new chapters on more than a dozen countries. Within each country-specific chapter, Lewis provides invaluable insight into the beliefs, values, behaviors, mannerisms and prejudices of each culture, lending helpful advice on topics to discuss and those to avoid when communicating, guides to interpreting unique terminology, and modes of behavior that will contribute to successful communication and lasting relationships. Lewis advises on overarching guidelines for proper overseas manners, whether in a restaurant, at the home of a colleague or in the boardroom. Using dozens of scientific, yet highly accessible diagrams and building on his Linear-active, Multi-active and Reactive (LMR) culture type model, Lewis gives managers and leaders practical strategies to embrace differences and work successfully across an increasingly diverse business culture.The 3rd Edition of the popular When Cultures Collide grows in size and information. It contains an additional three countries and regions that now 'play significant roles on the world stage' and include coverage of newer EU member states, the Indian subcontinent, the 'Arab Lands,' the Sub-Saharan region and Latin America in more detail. Country chapters in the new edition also include sidebars that provide a quick look at key motivating factors in each country.- Kate Berardo, DELTA Intercultural Academy contributor