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Good writing isnt magicits style, structure, and clarity.The Elements of Style, by William Strunk Jr. and E. B. White, is the worlds most trusted guide to effective writing.Praised for its brevity and wisdom, this indispensable handbook lays out the principles of grammar, usage, composition, and style with simplicity and authority. From eliminating clutter to crafting powerful sentences, Strunk and White provide timeless rules that every writerstudent, professional, or creativecan use to sharpen their voice and strengthen their expression.Generations of writers have relied on this little book to transform their prose into clear, concise, and persuasive communication. Whether youre writing essays, business reports, or creative works, The Elements of Style remains the essential companion to strong, confident writing. Click "Buy Now" and unlock Strunk & Whites timeless lessons for mastering the art of writing.

Crônicas e Contos do Lado de Lá Introdução Bem-vindo a um mundo onde as fronteiras entre o real e o imaginário se dissolvem, onde histórias ganham vida própria e o impossível se torna possível. Crôni

The bestselling author of Thirty-Two Words for Field brings you Ninety-Nine Words for RainThere are many, many words for rain in Irish.This richness reveals the closeness with which our ancestors observed the world around them. They believed that is maith an scealai an aimsir weather is a good storyteller.Here, Manchan Magan, whose hugely popular books Thirty-Two Words for Field and Listen to the Land Speak have re-enchanted a new generation, encourages you to see the world through the eyes of the nealadoiri (cloud-watchers) and readoiri (stargazers) of our past who depended on birds, trees, animals, and markers on land and sea for signs of weather change.Get ready to grasp an almost-lost world through the Irish language once again in this beautifully illustrated book.

A obra apresenta um compilado de dois livros do autor: ​​​​​​​Como Aprender Inglês in a Very Short Time e C1-C2 Vocabulary and Expressions, assim o estudante de língua inglesa terá acesso ao curso co

In this volume, the author provides an overview of English concepts of translation into the vernacular from 1475 to 1611, the main period of the English Renaissance. The corpus consists of more than 200 documents, all of which are the front matters of translations published during this period. Almost all of these documents, which range in length from a few lines to around thirty pages of small print, are epistles dedicatory or prefaces. The Renaissance is a period in which a concerted effort was made to turn to Latin and Greek authors in order to profit from their wisdom, learning, and art. Translations for the benefit of readers who are not proficient in foreign languages form a distinct branch of these endeavors as yet hardly recognized in their true nature, extent, and historical importance, namely vernacular Christian humanism.

Este livro traz discusses sobre a alfabetizaço e o letramento a partir do olhar de uma professora alfabetizadora considerada bem-sucedida nos anos iniciais do ensino fundamental. O objetivo da investigaço foi responder quais as concepçes teorico-metodologicas para alfabetizar e letrar de uma professora alfabetizadora considerada bem-sucedida nos anos iniciais do Ensino Fundamental no municipio de Jequie-BA. Buscou-se identificar e analisar as praticas de ensino que levaram a professora alfabetizadora bem-sucedida a desenvolver um trabalho diferente dos seus pares. Este estudo revelou que a professora alfabetizadora mobiliza a faceta linguistica da alfabetizaço, articulada com as facetas interativa e sociocultural, mas ainda no concebeu o sentido real da palavra letramento em sua pratica. Sendo assim, esperamos que a leitura desta obra seja recepcionada por toda a categoria de educadores e estudiosos da area de linguagem em alfabetizaço, por aqueles que esto avidos em compreender os caminhos para o sucesso da alfabetizaço.

Nel 1995 Peeter Torop, che succede a Urij Lotman a capo del dipartimento di Semiotica dellUniversita di Tartu, ha pubblicato Totalnyj perevod in russo. Si tratta di unopera fondamentale per lo sviluppo della disciplina che si occupa della traduzione. Colgo loccasione di presentare questo lavoro per fare una sintesi degli sviluppi della disciplina nellultimo mezzo secolo, delineando le prospettive che lapplicazione della semiotica allo studio della traduzione apre per il futuro.

This volume serves as a thorough and authoritative introduction to the "classical" phase of the ancient Egyptian language and its writing systems, known by convention as Middle Egyptian. It includes sixteen chapters with practice exercises, which offer detailed discussions of the conventional hieroglyphic script, syntax, and grammar, as well as overviews of diachronic change, the hieratic script, and nonstandard hieroglyphic orthographies (so-called cryptography). In addition, the volume includes an answer key to the even-numbered exercises, as well as a series of appendices, featuring an extensive glossary of particles, numerous paradigmatic charts, and a robust sign list.

La scienza ha lo scopo di far progredire la conoscenza nel modo meno indolore possibile, pubblicando congetture e sottoponendole alla comunità mondiale perché le falsifichi. Fino al momento della lor

Roman Jakobson has had a strange fate. Everybody knows his name and are willing to recognise him as an important character of the global cultural scene. Few, however, have read what he wrote beyond those four or five famous quotes. Quotes that, taken out of context, might not be understood completely and correctly. The selected works by Jakobson are in eight large volumes. Taking into account that he wrote on various other topics, from Russian literature, to Slavic philology, to phonology, to neurology, the pages devoted to themes that are relevant to translation semiotics are "only" a thousand. It is evident that Jakobson has so many things to tell us about translation and that so far we were quite reluctant to read him.Jakobsons approach to translation is a semiotic one. Someone might wonder what relationship there is between semiotics and translation. What does it matter to a translator the theory of the sign of Saussure or Peirce, since she faces practical texts, not theories? To this I reply with two points:1) all translators, even the most refractory to the theory, follow principles. The reason why it does not make sense "not to be interested in the theory" if you translate is that all translators, perhaps unwittingly, have a theory. We have a theory on how to peel an apple or how to dress pants even if nobody has taught us. We all have a mind whose operation can be parsed, and yet there are people who "are not interested" in psychology. Translation is an activity that inevitably forces its practitioners to think about their target reader, and to formulate a message that takes account of the recipient, and then to draw up a communication strategy. And each translator will read the original document, will process it using her innner mental nonverbal language, and will put out the translated text projecting it onto the receiving culture. Then the difference is between those who knowingly use the theory, and those who use it unconsciously.2) Any conception of translation is like an application program based on an operating system, and in this case the operating system is the theory of the sign. In other words, if you think that between the word dog and the animal in question there is an equivalence relation, you get a given theory of translation; but if you think that between the word "dog," and the animal in question there is a series of creative and non-reciprocal links, then you get a completely different theory of translation.This book comes from my reflection activities connected to my teaching work at Milans Civica Scuola Interpreti e Traduttori Altiero Spinelli and, in turn, will provide study materials for students in the coming years and at the same time, I hope, inspiration for new ideas in the minds of readers.For criticism, comments, messages you can write me at the address b.osimo@fondazionemilano.eu.Milan, July 17, 2016

This book reflects my experience as a translation scholar, and a translation teacher, and a translator from Russian. The knowledge of the Russian language allowed me to read (and translate into Italian) crucial authors like Popovi?, Lyudskanov, Torop, Revzin and Rozentsveyg. Since not many Western translation scholars know them, we get as a consequence a translation theory which is split between West and East according to a sort of cultural Berlin wall.In this book I tried to synthesize both Western and Eastern point of views about the translation process.The terms that are used belong to both worlds.For an explanation of a more professional character, you can use my other book, "Handbook of Translation Studies", available both in paper and in ebook form.I have been teaching translation at the Civica Scuola Interpreti e Traduttori Altiero Spinelli in Milan, Italy, for 30 years, and translation theory for 20 years. My students made an important contribution to this book, through their feedback during lectures and exams. Year after year I had the opportunity to edit my text accordingly.For an explanation of the terms used in this book, I refer students to my Dictionary of Translation Studies.Bruno OsimoMilano, 7 July 2019

Nei suoi studi sulla cultura Lotman ha espresso in modo implicito diverse idee che sono state rese esplicite dalla mediasfera contemporanea. Il presente articolo ha lo scopo di spiegare la connessione tra la semiotica della cultura di Lotman e la transmedialita come una delle pratiche comunicative piu innovative di oggi. In questo modo la transmedialita si colloca nel contesto dellautocomunicazione della cultura come meccanismo che ha funzioni creative e mnemoniche. Percio il concetto non e legato solamente alle questioni della costruzione testuale ma soprattutto allesistenza processuale del testo allinterno della cultura nei diversi linguaggi e discorsi dei media nel corso del tempo. Spiegando le origini e gli sviluppi del concetto dellautocomunicativita di Lotman, centrale per la comprensione della cultura nel suo insieme, larticolo mette in luce contemporaneamente le aree della semiotica della cultura lotmaniana che riteniamo rilevanti e produttive per la ricerca contemporanea sulla transmedialita.

Il bilinguismo e il sistema organizzativo minimo dellintelletto dinamico. Il dualismo tra gli emisferi grandi del cervello umano e la struttura complessa della vista sono la base gia al livello fisiologico del polilinguismo. Lincrocio reciproco dei sistemi semiotici inadeguati luno allaltro che sono scarsamente intertraducibili allinterno di qualsiasi unita semiotica e la base delle dinamiche delle strutture semiotiche. La possibilita di parlare linguaggi diversi allinterno di una certa unita semiotica e la base di tutti i processi intellettuali. Un modello notevole di questa costruzione si trova nellepisodio famoso della Divina Commedia di Dante, Canto di Ulisse I.

Both interlingual translation shifts and poetic production can be seen in a semiotic perspective in terms of mental filtering. The shared ground of the three processes cognition translation versification is to be found in a semiotic perspective: signs (prototext, reality, perception) are interpreted and worked through (mind, interpretants, cognition) and give as an output an object (metatext, poem, worldview). By trying to classify the shifts resulting from such processes distortions with a semiotically shared grid of categories, the hypothesis is that the categories themselves already existing within the separate fields can be reciprocally fine-tuned. The very notion of shift derived from translation criticism, and in particular from the prototext-metatext comparison becomes in this hypothesis a connection transforming the shifts possible in the other mentioned fields into mutual benchmarks.

Translation science is going through a preliminary stage of self-definition. Jakobsons essay On linguistic aspects of translation, whose title is re-echoed in the title of this article, despite the linguistic approach suggested, opened, in 1959, the study of translation to disciplines other than linguistics, semiotics to start with. Many developments in the semiotics of translation particularly Torops theory of total translation take their cue from the celebrated category Intersemiotic translation or transmutation outlined in that 1959 article. I intend to outline here the contributions that the science of translation following a semiotic perspective opened by Peirce and continued by Torop can gather from another discipline: psychology. The totalistic approach to translation provided by Torop can be more deeply enforced by applying to it the consequences deriving from the psychological insight offered by the concept of interpretant as mental sign; the perceptual interpretation of the prototext; reading and writing as intersemiotic translation processes; unlimited semiosis as interminable analysis; primary and secondary process in dreams and in other kinds of translation; metaphor and disambiguation as mental processes; the defenses activated when translation criticism (review) and self-criticism (revision) are made.

Este livro resulta do trabalho de mestrado desenvolvido pela autora no âmbito do Programa de Pós-Graduação em Direito da Universidade Federal de Ouro Preto. A obra dedica-se a analisar o direito à lí

This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.

Эта книга – первая из серии книг о бразильском варианте португальского языка. Она предназначена для читателей, уже владеющих португальским языком на довольно высоком уровне (С1-С2) и желающих получит

Эта книга — комплексное руководство для русскоязычных студентов, готовящихся к сдаче экзамена CELPE-Bras — официального международного экзамена по португальскому языку, признанного Министерством обра

Данное учебное пособие является частью серии книг «Португальский язык для жизни в Бразилии». Овладение данным учебником необходимо лицам, заинтересованным в получении навыков практического общения на